By Steven Pressfield
Published: June 24, 2015
My friend Roda is on the cusp of finishing her second novel. We were having breakfast the other day and she was telling me she was absolutely overwhelmed by Resistance. “I know the dragon gets stronger the closer you are to the finish line … but wow, this is really more than I can handle. I’m stuck. The dark side is winning.”
Here’s what I told Roda:
“If you’re feeling that much Resistance, think of it as a compliment. Resistance is paying you a compliment.”
Remember: the level of Resistance we feel at any point is directly related to the power of our vision and to how important our project is to the evolution of our soul.
In other words, Resistance is telling Roda she is onto something big.
Resistance is terrified that Roda will actually push through and complete her book. It’s terrified because it knows that if Roda does, she will have become a different person, a stronger person, an artist and a professional who is not only really doing her work but who is armed, now, with a vastly increased self-confidence that she can handle anything Resistance throws at her in the future. Resistance senses that it’s at the point of losing. That’s why it’s pulling out all the stops.
I haven’t read Roda’s book. I have no idea what it’s about. But if Resistance is hammering her this hard, particularly at the finish, it’s an infallible sign that Roda is poised on the threshold of something significant—artistically, personally, and professionally.
Three laws are at work here.
1. Resistance always comes second.
What this means is that Resistance has no existence on its own. It arises (like Newton’s Third Law: “For every action, there is an equal and opposite reaction”) only in response to a creative impulse, to a dream of potentiality, to a vision of something that might be.
Your orphanage in Nepal.
Resistance is the shadow that appears only after your dream arises into the sunlight of your imagination.
2. The force of Resistance (again like Newton’s Third Law) is equal and opposite to the scale of your dream and of its importance to the evolution of your soul.
Posted in Writing Wednesdays
By Shawn Coyne | Published: June 26, 2015
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A full page advertisement on Page 7 of the Sunday June 21, 2015 edition of The New York Times—in the main news section a full page requires 126 column inches at a retail price of $1,230 per inch ($154,980)—ran as follows:
Dear Food Leaders,
I’ve had lots of successful folks give me advice about you. Advice on whether to work with you (be wary), on how to grow with you (go slow)—and the good we can do with you (very little).
We built a movement, and the fastest-growing food company on earth, around intentionally ignoring all of it.
We started Hampton Creek because we believe in the goodness of people—in the goodness of you. And you, the same folks who created a food system that often violates your own values, have validated what all of us knew: It turns out that when you create a path that makes it easy for good people to do good things—they will do it.
Posted in What It Takes | 13 Comments
By Callie Oettinger | Published: June 19, 2015
Over the past month we’ve run a few giveaways. The following is some of what we’ve observed along the way.
200 Copy Giveaway
June 3, Steve announced a 200 copy giveaway of The Lion’s Gate, just as the paperback edition was being released.
The announcement ran at the top of his post “A Tale of Two Covers.”
A link was included within the announcement, to a form readers could populate to submit their shipping information.
First day: All 200 copies were claimed. Of those copies, 198 were sent out by the publisher within a week. One individual provided a bad address, and hasn’t yet replied to our request for a correct address, and a second individual provided his name/address twice. (Yes, we do actually look at the lists…)