ARCHIVES OF October, 2009
By Steven Pressfield | Published: October 21, 2009
My first real job was in advertising. I worked as a copywriter for an agency called Benton & Bowles in New York City. An artist or entrepreneur’s first job inevitably bends the twig. It shapes who you’ll become. If your freshman outing is in journalism, your brain gets tattooed (in a good way) with who-what-where-when-why, fact-check-everything, never-bury-the-lead. If you start out as a photographer’s assistant, you learn other stuff. If you plunge into business on your own, the education is about self-discipline, self-motivation, self-validation.
Advertising teaches its own lessons. For starters, everyone hates advertising. Advertising lies. Advertising misleads. It’s evil, phony, it’s trying to sell us crap we don’t need. I can’t argue with any of that, except to observe that for a rookie wordsmith, such obstacles can be a supreme positive. Why? Because you have to sweat blood to overcome them–and in that grueling process, you learn your craft. (more…)
By Steven Pressfield | Published: October 19, 2009
[The blog is "on the road" this week, so I'm going to re-run last week's One Tribe At A Time post. I actually wanted to do this anyway, just because it produced so many interesting comments and questions. We'll have the full free downloadable .pdf of Maj. Jim Gant's One Tribe At A Time next Monday. Thanks, friends, for your patience! Now to business ...]
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By Steven Pressfield | Published: October 14, 2009
If you’ve read The War of Art, you know that the thematic core of the book is the concept of Resistance. Resistance with a capital R, which the book defines as “an energy field radiating from a work-in-potential. It’s a repelling force. It’s negative. Its aim is to shove us away, distract us, prevent us from doing our work.”
Resistance is what keeps an entrepreneur from making the cold calls he knows he has to, to get his business rolling. It’s the force that keeps an aspiring painter away from her studio, or makes a writer back off from the blank page. Resistance stops us from going to the gym, from meditating, from donating our time to a cause we believe in. (more…)
