Nobody Wants to Read Your Sh*t

What It Takes

What It Takes

Pitching, Productivity & Strangers: That’s Not How It Works

By Callie Oettinger
Published: September 23, 2016

productivity by Mark McGuinnessMark McGuinness has a new book out. He’s giving it away for free.

I haven’t read it yet, but I’m suggesting you check it out.

Why?

Trust.

I know I’ll respect whatever Mark produces.

That’s Not How This Works

Last week a pitch letter from a stranger arrived. The stranger has a book idea and wants to obtain a signed author contract with a publishing house before he writes his book. In order to achieve this goal, the stranger explained that he is requesting support from established authors. He wants the established authors to provide an endorsement for his book idea.

Breakin’ it down:

The stranger doesn’t have a book to review.

The stranger has a book idea he’d like supported.

The stranger doesn’t have a relationship with the established authors.

The stranger wants established authors to spend their time on his work.

The stranger doesn’t have a proven track record.

The stranger wants authors to trust him and lend their names to his unproven work.

As I read the pitch, an Esurance commercial — the one with the woman posting pictures to the wall of her home — came to mind. She and her friend start disagreeing and her friend says, “That’s not how it works. That’s not how any of this works.”
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History of the Peloponnesian War

by Thucydides (translated by Rex Warner)

Tough sledding because of the dense but absolutely brilliant prose. May be the greatest book on war and human nature ever written. Timeless.

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