What It Takes
On Bookbuying and Events
By Callie Oettinger | Published: February 25, 2011
When I want a surprise read, I hold my three-year old daughter over the Costco book table and let her pick out a few books. (recent picks: Doris Lessing’s The Golden Notebook
When I buy my niece the Barnes & Noble gift cards she loves, I grab them off the gift card stand in the grocery store.
And when I’m looking for a specific book for myself or my kids, I log into Amazon.com.
The only time I go into a bookstore is when I’m attending an author signing—or killing time waiting for someone.
So when the events coordinator at an indy bookstore, in a market in which Steve has a large number of readers, told me he’s not interested in doing a signing with Steve, because the store doesn’t sell many of his books, I wondered how Steve’s readers buy books.
Do they exist in certain markets the way I think they do? Do they avoid the brick-and-mortar stores and buy via specialty stores and/or online?
Or am I wrong and the bookstore events coordinator I spoke with is right?
Because that bookstore hasn’t sold many of Steve’s books, maybe readers in that area aren’t interested in reading them?
Through all this online connecting, we’ve learned that it is better to go to your audience than hang in a place your audience might not visit—and wait for your audience to show up.
So by asking this one events coordinator a few different ways to reconsider, was I asking for an event at a place that wasn’t of interest to Steve’s readers?
Or was it a store readers didn’t go to because they buy books other ways? But maybe, like me, they’d show up for—and buy books at—a signing?
I don’t know.
In the past, Steve’s always visited the military academies and installations. When I attended his signing at the United States Naval Academy a few years ago, his books were sold out before he arrived. I had to grab a few boxes from the back of my car, and even those weren’t enough.
And when he’s done signings, he’s always tried to connect them with talks and one-on-one meetings with those attending, staying a day or two sometimes, to answer questions, say hello, and thank everyone. They’re kind enough to support his work. It’s important to him to give back—to do more than show up to make a sale and then take off.
So why start approaching the traditional bookstores?
Steve’s received a great deal of support from military readers in the past, which is why he always visits with them.
In these past almost-two years of blogging, he’s been introduced to readers from so many other communities, and he’s interested in meeting with them, too. But, will traditional stores support his events? And, are bookstore events the best way to connect with readers?
Steve’s publisher has received interest from a few, so we’ll explore them and let you know.
Right now, Steve has events scheduled at these locations:
June 13 or 15: 29 Palms (still working on this one)
June 17: Camp Pendleton
June 27: Camp LeJeune
June 30: Quantico
(We’ll provide updates moving forward.)
For now, as we look into Steve traveling to thank readers for supporting his work, as he releases his new novel, The Profession
Knowing that it’s hard for authors to meet one-on-one with each of their readers, what would be your choice to connect? What would work for you?
Thanks for your help!
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As a non-US nor resident in an English speaking country (I’m in Barcelona, Spain), I buy Steven’s books online. I could probably find Spanish translations of his novels, but as far as I know, there is no Spanish translation of The War of Art, for example. I prefer to buy and read in the original language, if I understand it. The world is full of great translators but it is also full of lousy ones, and (a handful) Spanish editors are starting to rely more on bulk translation than in quality translation.
On the other hand, as a reader of his books, if he was to appear in a bookstore where I don’t buy books, and I got to know it, I would definitely come and probably (I like bookstores!) buy books from the store. I think the shop owner that declined the offer has some marketing/opportunity grabbing problems.
Cheers,
Ruben
Thanks for your reply, Ruben. I like bookstores, too, but seem to spend so little time in them myself, so I wondered what others might do. Your comments about translations are interesting. We’ll have to do some exploring there.
Ruben, maybe YOU should translate and publish “War of Art” in Spanish. We’ll make you a deal!
Steven,
I am living in Colombia and have a lot of Spanish speakers I would like to get the book to.
I have lent it to two people with rave reviews, but they would still like a copy in their native language
I would be interested in translating the book. Let me know if you would like to discuss this further.
aaron.matt AT gmail.com
My two pesos:
I buy 90% of my books online and 90% of those are eBooks.
I prefer to hear authors speak and value the opportunity to meet and chat with them briefly (a decent Q and A does the trick).
I would drive 100 miles to meet/interact/learn from Steven and gladly buy a hardcover copy of his works (likely with a group of people).
Hope to see you in New England!
RHM
Thanks, Randall! This is helpful. We’re looking into New England. Will get back to you on that… Thanks again! Callie
I agree with Randell, a talk with a Q & A. I’m thinking like TED Talks format, but I’d buy a ticket to hear Stephen speak after following this blog. I think the War of Art is about the war of life. My writers’ group eats it up. Thanks for asking.
My apologies, Randall, for the iPhone typo on your name.
Thanks, Joyce! I agree. TED talks are wonderful. A great way to share ideas. Callie
I can understand Steve’s popularity with the military. He’s also known in the fire service as well. As a fire instructor, I like to use storytelling about the warrior spirit and leadership. His books provide great material for discussion.
Because I am interested in many subjects outside the norm, I search for and find most books on line. I carry a “wish list” on my phone.
I also like to peruse bookstores, especially independent and used book stores because they have such a variety.
I would travel many miles to have a conversation with my favorite authors in person.
I look forward to Steve coming to South Florida sometime.
Regards,
Billy
Thanks for sharing all of this, Billy. All helpful! I’ll touch base with you about South Florida. I’m betting Steve might like being close to one of SF’s many golf courses. Callie
I visit bookstores to browse the shelves and to buy a cappuccino – it usually doesn’t matter to me whether there’s an author book signing taking place at any given time.
But would I visit a bookstore solely to have one of his books signed personally by Mr. Pressfield? Yes, I would.
Sarah Palin visited a nearby town last November and had a booksigning at the Dillons Marketplace there, and I understand the line was very long.
So I guess this is my way of suggesting that if Mr. Pressfield would like to meet with fans, a bookstore would still be the way to go. And if he wants to sign books, even a Dillons would be fine.
Would Mr. Pressfield also be willing to hold an online chat? Maybe have a talk and a Q&A session at the local public library?
Just some food for thought!
Regards,
Sarah (I’m a California transplant now living in Kansas)
Thanks for your comments, Sarah! Steve’s done twitter chats in the past, and he’s doing more via Skype, too. What do you think of contacting with authors that way?
Truth be told, it can be a little confusing if people are talking all at once during the chat, but that makes it more fun and interesting.
The chats can get a little crazy, but they are awesome for real-time answering. A challenge on authors to keep up with all of the questions.
I buy books mostly through Amazon as well. Hopefully Steve can do some signings and such in Michigan. We have some great golf courses as well, especially in northern Michigan. There’s also the Traverse City film festival. I bet WJR (Detroit), one of the largest radio stations in the Midwest, would love to have Steve stop by for a visit, and interview. WJR’s Frank Beckman or Mitch Albom would be great for Steve.
Thanks, Paul. I haven’t looked into Michigan yet. Will do so. Golf is always good, too.
A second vote for Michigan and a TED-type talk by Steven. I’d make an overnight trip for that!
It would be amazing to hear him speak at an event like the CrossFit Games or The Best Ranger Competition, even if I have to watch it online or televised.
I don’t go to a lot of book signings, but will travel to make it to a favorite authors’. I went to a book signing and Q&A with Elmore and Peter Leonard at a Schuler Books, and it was great. Very relaxed and intimate with a group of true fans.
As for buying books, I usually check the local B&N first, as I’m impatient and when I find out about a great book, I want it NOW. This was the case with The War of Art, and they had it in stock. If they don’t have the book I want, I’ll order from Amazon and usually end up ordering several on my list to save on shipping.
Thanks, Jeremy! How would you see an author visit fitting into high-adrenaline events like the CrossFit Games or The Best Ranger Competition? Is a talk appropriate or would it just not hold attention for long? Or just a signing? Or another type of one-on-one connection?
When I lived in the U.S. I would walk to Barnes and Noble’s on most weekends. I would look but rarely buy. I have never, ever been to an book signing. I used to but 3-4 books every month, sometimes more via Amazon. Hard to buy at Barnes and Noble when Amazon is so much cheaper – especially the used books.
Now that I live in Mexico I purchase 5-6 Kindle books every month. I don’t read them on the Kindle but on the Kindle app for Mac.
Other than my well, worn copy of the War of Art (and the audio version narrated by Stephen which is awesome) I have read Stephen’s other books after checking them out at the library…
cheers! – Ryan
Ryan – Thanks for leaving these comments. Interesting to read how those outside the U.S. are purchasing books, too! Callie
I buy an obscene amount of books online, but still like to physically go to a bricks and mortar book store every few weeks or so. There’s nothing like physically browsing through real stacks of books. Most of the time, I simply make a mental note of the titles I’m interested in and then buy them at Amazon, but I still purchase maybe 5-10 books a year at Barnes & Noble or Books a Million.
I’ve bought many of Steve’s books at book stores. I’ll realize it’s been too long since I’ve read an actual novel and my hunger for fiction will drive me to a bookstore, searching for my favorite authors’ works. I’ve only been to a few book signings in my life, but I’d gladly go to one of Steve’s and Pensacola is a military town (though arguably more closely associated with the Navy than USMC). Let me know if he makes the trip down to the Gulf!
Thanks, Jeff! All helpful! Will try to sort out a visit for Steve near you! Callie
I love author events and attend book signings whenever I can find the time. I often drive two and a half hours to New Orleans to meet a favorite author because my local Barnes and Noble does not have many events. Garden District and Maple Street in NOLA are two of my favorite independents. Also, Square Books in Oxford, Mississippi. Tell Steve if he shows up in the Big Easy, I’ll be there to write all about it on my guest blog for Jane Friedman.
Enjoyed your post, Callie. Steve is lucky to have you.
Thanks, Darrelyn! You’re among the amazing individuals that we’ve had the HONOR of meeting through blogging. Thanks for your continued support and kindness! Callie
Oops! Forgot to post the link to my blog site. I need my own Callie Oettinger!
As a US citizen living in Cannes, I buy most of my books thru Amazon.Fr in English. I would most likely attend a Q and A at a brick and mortar shop and pay the additional cost for the chance to engage in a discussion.
Having lived in LA for 18 years, I would have most likely attended a bookstore appearance had I been given the chance.
Thank you for sending this input from Cannes, Ben!