Pride and Prejudice - The STORY GRID edition - Annotated by SHAWN COYNE

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ARCHIVES OF April, 2011

What It Takes

What It Takes

It’s Not Easy Being Free

By Callie Oettinger | Published: April 29, 2011

(Another CrossFit-related post for you up front, but stick with me for a bit and the big picture point about giving it away makes it into the post.)

Each time one of Steve’s books left the table, my son reached in a box, pulled out another book, and topped off the stacks. (more…)

Posted in What It Takes
18 Comments

Do The Work Wednesdays

Do The Work Wednesdays

“Pizza for Everybody!”

By Steven Pressfield | Published: April 27, 2011

First, I want to thank everyone who helped make last Wednesday’s launch of Do The Work such an overwhelming success.

pizza

Alex Miles Younger chows down. Note Seth G. in the background: too smart to touch this stuff.

I sent pizza to the gang at Seth Godin’s Domino Project (thanks, Pizza Grill in Hastings-on-Hudson, NY)—but I also want to give a shout-out to everyone who downloaded the free Kindle version, ordered the hardback or audio, tweeted, Facebooked, blogged, retweeted or just told a friend and passed DTW along.  Thanks, you guys! You helped make this thing a hit without any traditional media, advertising, testimonials, blurbs, reviews, the whole shooting match.

Next week in this space I’ll talk with Seth one-on-one about how this new model of publishing came into being (hint: Seth invented it). But today I want to offer my own hazy understanding of how the Domino/Amazon alliance works—and what it or something like it means, or may mean, to artists and entrepreneurs like you and me.

Is Domino/Amazon the shape of things to come? Will mainstream publishing be revolutionized by this new paradigm? First, let’s consider exactly what the Domino/Amazon alliance is—and what qualities make it unique:

1) There’s no traditional publisher. Amazon/Domino commissions, edits, designs and prints the books themselves. There’s no sales force, no sell-in to bookstores (you can’t buy these books in bookstores) and none of the traditional distribution apparatus. (more…)

Posted in Do The Work Wednesdays
28 Comments

The Warrior Ethos

The Warrior Ethos

The War Inside Ourselves

By Steven Pressfield | Published: April 25, 2011

Chapter 25   The War Inside Ourselves

The Bhagavad-Gita is the great warrior epic of India. For thousands of years, Indian caste structure has been dominated by two elite social orders—the Brahmins (poets and holy men) and the Kshatriyas (warriors and nobles).

Gita

The war chariot of Arjuna and Krishna

The Bhagavad-Gita is the story of the great warrior Arjuna, who receives spiritual instruction from his charioteer, who happens to be Krishna—i.e., God in human form.

Krishna instructs Arjuna to slay his enemies without mercy. The warrior-god points across the battlefield to knights and archers and spearmen whom Arjuna knows personally and feels deep affection for—and commands him to kill them all. But here’s the interesting part:

The names of these enemy warriors, in Sanskrit, can be read two ways. They can be simply names. Or they can represent inner crimes or personal vices, such as greed, jealousy, selfishness, the capacity to play our friends false or to act without compassion toward those who love us.

In other words, our warrior Arjuna is being instructed to slay the enemies inside himself. (more…)

Posted in The Warrior Ethos
13 Comments
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