Pride and Prejudice - The STORY GRID edition - Annotated by SHAWN COYNE




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ARCHIVES OF October, 2016

What It Takes

What It Takes

What I Mean by Love Story

By Shawn Coyne | Published: October 28, 2016

The first thing we need to define before we get too deep into the mechanics of the conventions and obligatory scenes of the Love Story is to clearly understand what kind of love we’re talking about.

There’s the love between mother and child.

There’s the love between brother and brother.

There’s the love between friends.

There’s the love of country.

There’s the love between business colleagues.

There’s the love of Apple computer products.

There’s the love of pizza.

None of the above is our concern. (more…)

Posted in What It Takes

Writing Wednesdays

Writing Wednesdays

The Muse and Me

By Steven Pressfield | Published: October 26, 2016


We were talking last week about “what works and what doesn’t,” i.e. what activities produce (for me) peace of mind at the end of the day. I listed a number that didn’t work—money, attention, family life, etc.

"It may be the devil, or it may be the Lord ... but you gotta serve somebody."

“It may be the devil, or it may be the Lord … but you gotta serve somebody.”

Let’s talk today about what does work.

If you asked me at this time of my life to define my identity—after cycling through many, many over the years—I would say I am a servant of the Muse.

That’s what I do.

That’s how I live my life.

[Remember, this post is Why I Write, Part 6.]

Consider this (incomplete and possibly out-of-order) selection from our newest Nobel laureate.


Bob Dylan

The Freewheelin’ Bob Dylan

The Times They Are a-Changin’

Highway 61 Revisited

Blonde on Blonde

Bringing It All Back Home

Blood on the Tracks


John Wesley Harding


Nashville Skyline

Slow Train Coming

Hard Rain

Time Out of Mind


Shadows in the Night


See the Muse in there? Mr. D might not agree with the terminology I’m employing, but he is definitely serving something, isn’t he? Something is leading him and he is following it.

That’s exactly what I do.

An idea seizes me. Gates of Fire. Bagger Vance. The Lion’s Gate. Where is this idea coming from? The unconscious? The soul? The Jungian “Self?”

My answer: the Muse.

I experience this apparition-of-the-idea as an assignment. I’m being tasked by the Muse with a mission.


You are to travel by sea to Antioch. There you will meet a tall man with one eye who will hand you a talisman ….


My instinctive reaction, always, is to reject the idea. “It’s too hard, nobody’s gonna be interested, I’m not the right person, etc.”

This of course is the voice of Resistance.

In a few days (or weeks or months) I recognize this.

I accept my task.

I accede to my mission.

This is how I live my life. From project to project, year by year. As the Plains Indians followed the herds of buffalo and the seasonal grass, I follow the Muse.

Wherever she tells me to go, I go.

Whatever she asks me to do, I do.

I fear the Muse. She has slapped me around a few times over the years. I’ve been scared straight.

She has also cared for me. She has never failed me, never been untrue to me, never led me in any direction except that which was best for me on the deepest possible level.

She has taken me to places I would never have gone without her. She has shown me parts of the world, and parts of myself, that I would never have even dreamt existed.

But let’s take this notion a little deeper.

What I’m really saying is that I believe that life exists on at least two levels. The lower level is the material plane. That’s where you and I live. The higher level is the home of the soul, the neshama, the Muse.

The higher level is a lot smarter than the lower level.

The higher level understands in a far, far deeper way.

It understands who we are.

It understands why we are here.

It understands the past and the future and our roles within both.

My job, as I understand it, is to make myself open to this higher level.

My job is to keep myself alert and receptive.

My job is to be ready, in the fullest professional sense, when the alarm bell goes off and I have to slide down the pole and jump into the fire engine.

Again, I didn’t choose this way of living.

I didn’t seek it out.

I didn’t even know it existed.

I tried everything and nothing else worked. This was the only thing I’ve found that does the job for me.

In other words, I don’t do what I do for money. I don’t do it for ego or attention or because I think it’s cool. I don’t do it because I have a message to deliver or because I want to influence my brothers and sisters in any way (other than to let them know, from my point of view anyway, that they are not alone in their struggle.)

When I say I’m a servant of the Muse I mean that literally.

The goddess has saved my life and given it meaning or, perhaps more accurately, she has allowed me to participate in the meaning she already embodies, whether I understand it or not.

Everything I do in my life is a form of getting ready for the next assignment.


Posted in Writing Wednesdays

What It Takes

What It Takes

Beyond the Words: Pitching Presentation and Sending

By Callie Oettinger | Published: October 21, 2016

We’ve discussed pitch content in previous articles.

But what about presentation and sending? How should they look and how should they be sent?


In his free Skillshare class, MailChimp’s Fabio Carneiro reminds viewers that research has shown “people delete ugly e-mails.” He makes a good point using design that speaks to specific types of customers, too.

“If you know your audience is mostly developers, you could make your content more technical. You could generally make your design much simpler as well, so that it’s the textual information that stands out. For designers on the other hand, they might appreciate something that looks a little nicer — and for the content to be less technical and more subjective.”

A friend in the music industry always includes a video of her clients performing whenever she shares information about them. Makes sense. The music and the performance are what’s being sold. For a visual artist, images of artist’s work make sense. Why send all text when the work is a painting?

At Black Irish Books, we’ve found the simpler the better. For promotions, keep it short, to an image, the offer, and a link. If you’re sending a newsletter, lengthy content might fly, but for pitching… Too often Steve and Black Irish Books receive pitches that run the length of short stories. The pitch — what the sender wants — is the most important piece, yet it often ends up being a short ask at the end of two pages detailing the life of the sender. On the minimalist side, there’s this: (more…)

Posted in What It Takes
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