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Writing Wednesdays

Writing Wednesdays

Nobody Knows Nothing

By Steven Pressfield
Published: September 17, 2014

I used to work for a big New York ad agency named Ted Bates. The agency was constantly pitching new business.

Laurence Fishburne as Morpheus in "The Matrix"

The way it worked was the entire Creative Department, about 150 people, would be assigned to come up with new campaigns for Burger King or Seven-Up or whatever business Bates was going after. You were supposed to put 20% of your time against this, with usually a two-week run-up before the first inside-the-agency meeting.

These meetings were called “gang bangs” because everybody took part. They were held in the giant conference room around a table that felt like it sat a hundred people. This was back in the days when everybody had a pack of Camels or Marlboros in their purse or shirt pocket. The room was so thick with cigarette smoke, you could barely see from one side to the other.

In turn, each creative team (art director and copywriter) would stand, pin its storyboards to the wall and do their pitch. The entire room got to comment, though the ultimate verdict would be pronounced by the Creative Director, who sat at the end of the table like Morpheus or Zeus.

What lesson did I take away from these sessions?

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Posted in Writing Wednesdays
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FROM MAC McCALLISTER

From MAC McCallister

Mac McCallister is our "Agora master"—the key writer for the Agora blog. This list reflects works written by Mac, as well as works he recommends to others for reading.

WARFARE: ANCIENT AND MODERN

Warfare: Ancient and Modern

I know I've left out some great works on this list in particular. Consider it a work in progress, always being updated. If there's a specific title that you'd suggest adding, let me know.

ALEXANDER THE GREAT

Alexander the Great

Curious about Alexander? Not sure whether to start with the ancient texts or with modern biographies? My vote is for the old school, then head over to the boatload of excellent and very readable contemporary writings about Alexander.

CLASSICAL GREECE

Classical Greece

Penguin Classics and the Loeb Classical Library (which gives the text in Greek on one page and in English on the facing) are the indispensable sources. Pick any and you can't go wrong. But here are the must-reads.

ON WRITING

On Writing

These are just a few of the titles that I've turned to in the past, from authors whose work I admire.

FAVORITE FICTION

Favorite Fiction

This is the ultimate short list. Hard to decide, but these two are starting points.

GOLF

Golf

The title for this list says it all—golf.

BUSINESS AND MOTIVATION

Business and Motivation

Another short list—big on motivation.

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