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Writing Wednesdays

Writing Wednesdays

An Ask Too Far

By Steven Pressfield
Published: April 15, 2015

[The blog is hors de combat this week, as we prep for the launch of Shawn's wonderful new book, THE STORY GRID, coming in a couple of weeks. Here's one of my fave posts from a couple of years ago:]

In the past year or so I’ve become aware of the verb “ask” used as a noun. I simultaneously like it and am appalled by it.

An “ask” is a request for an action or a favor. I was reporting the contents of a long e-mail to a friend; she interrupted: “What’s the ask?” Meaning, “What does the e-mail writer want?”

“Ask” originated, I suspect, in the publicity biz. The difference between advertising and publicity is you pay for advertising but you try to get publicity for free. Hence “ask.” Schmooze schmooze schmooze ask.

Many moons ago I worked at Ted Bates Advertising in New York. One of Bates’ rules of copywriting was, “Always end with a call to action.” That’s the ask. “Buy now.” “Call this number.” “Log in to win.”

There are legitimate asks and not-so-legitimate asks. Have you read Josh Olson’s immortal “I Will Not Read Your F*%king Script!” That’s about an illegitimate ask.

I get a lot of asks. Write a blurb for my book. Write a foreword. Hype my stuff on your blog. Here’s where I come out on asks:

1. If it comes from a real friend or a legitimate colleague, I do it.

2. If it comes from someone who seems like a decent person (or virtually anyone in the serving military), I do it. The good news here is that quite a few real friends have entered my life this way. You can tell a good ask from a bad ask.

3. Everyone else, I pass.

There’s an ethic to the blogging world. It goes something like this. “For every ‘ask,’ you must first produce twenty ‘gives.’” (Some would say a hundred.) A give is the opposite of an ask. I suspect that the heavy give-to-ask ratio is because what I might call a give (say, this post), you might consider a waste of time, a pain in the ass, spam.

I take my own asks very seriously, in the sense that I cringe when I do them and I try to balance them by as many gives as possible. Recently when The Profession was published, I did a bunch of asks. Buy this book. Tell your friends. I hate doing that. The way I justify it to myself is by saying that a person who reads an ask from me on this blog at least had to voluntarily come to the blog in the first place. Still, asks suck.

There are outbound asks and inbound asks. The trick with inbound asks is learning to say no. For most of us, this is not easy. I’ve been trying for years and still don’t say no half as often as I should.

My problem is I like to think of myself as a nice guy. This is not good. I’m working on getting over that. There are people out there who are what I would call social sociopaths. They’re not actual murderers or criminals; they won’t hurt you. But, for whatever reasons of character or upbringing, they are utterly without empathy. They have no sense of the value of another person’s time or hard-won skill or hard-earned reputation. If you’ve got it and they can use it, they want it. They want it now. They want it free. And they want it again and again.
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BOOKS

Books
The Profession

The Profession

The year is 2032. The third Iran-Iraq war is over; the 11/11 dirty-bomb attack on the port of Long Beach, California is receding into memory; Saudi Arabia has recently quelled a coup; Russians and Turks are clashing in the Caspian Basin. Everywhere military force is for hire. Oil companies, multinational corporations and banks employ powerful, cutting-edge mercenary armies to control global chaos and protect their riches.

Do The Work

Do The Work

Do The Work isn't so much a follow-up to The War of Art as it is an action guide that gets down and dirty in the trenches. Say you've got a book, a screenplay or a startup in your head but you're stuck or scared or just don't know how to begin, how to break through or how to finish. Do The Work takes you step-by-step from the project's inception to its ship date, hitting each predictable 'Resistance point' along the way and giving techniques and drills for overcoming each obstacle. There's even a section called 'Belly of the Beast' that goes into detail about dealing with the inevitable moment in any artistic or entrepreneurial venture when you hit the wall and just want to cry 'HELP!'

The Warrior Ethos

The Warrior Ethos

The Warrior Ethos was written for our men and women in uniform, but its utility, I hope, will not be limited to the sphere of literal armed conflict. We all fight wars--in our work, within our families, and abroad in the wider world. Each of us struggles every day to define and defend our sense of purpose and integrity, to justify our existence on the planet and to understand, if only within our own hearts, who we are and what we believe in.

We are all warriors. Do we fight by a code? If so, what is it? What is the Warrior Ethos? How do we (and how can we) use it and be true to it in our internal and external lives?

Killing Rommel

Killing Rommel

Autumn, 1942. Hitler's legions have swept across Europe; France has fallen; Churchill and the English are isolated on their island. In North Africa, Rommel and his Panzers have routed the British Eighth Army and stand poised to overrun Egypt, Suez, and the oilfields of the Middle East. With the outcome of the war hanging in the balance, the British hatch a desperate plan -- send a small, highly mobile, and heavily armed force behind German lines to strike the blow that will stop the Afrika Korps in its tracks.

The Afghan Campaign

The Afghan Campaign

A riveting historical novel that re-creates Alexander the Great's invasion of the Afghan kingdoms in 330 B.C., a campaign that eerily foreshadows the tactics, terrors and frustrations of contemporary conflicts in Iraq and Afghanistan. Narrated by Matthias, an infantryman in Alexander's army, The Afghan Campaign explores the challenges, both military and moral, that Alexander and his soldiers face as they embark on a new type of war and are forced to adapt to the methods of a ruthless foe that employs terror and insurgent tactics, conceals itself among the civilian populace, and recruits women and boys as combatants.

The Virtues of War

The Virtues of War

I have always been a soldier. I have no other life So begins Alexander's extraordinary confession on the eve of his greatest crisis of leadership. By turns heroic and calculating, compassionate and utterly merciless, Alexander recounts with a warrior's unflinching eye for detail the blood, the terror, and the tactics of his greatest battlefield victories. Whether surviving his father's brutal assassination, presiding over a massacre, or weeping at the death of a beloved comrade-in-arms, Alexander never denies the hard realities of the code by which he lives: the virtues of war. But as much as he was feared by his enemies, he was loved and revered by his friends, his generals, and the men who followed him into battle. Often outnumbered, never outfought, Alexander conquered every enemy the world stood against him — but the one he never saw coming....

Last of the Amazons

Last of the Amazons

In the time before Homer, the legendary Theseus, King of Athens (an actual historical figure), set sail on a journey that brought him into the land of tal Kyrte, the "free people," a nation of proud female warriors whom the Greeks called "Amazons." The Amazons, bound to each other as lovers as well as fighters, distrusted the Greeks, with their boastful talk of "civilization." So when the great war queen Antiope fell in love with Theseus and fled with the Greeks, the mighty Amazon nation rose up in rage.

Tides of War

Tides of War

If history is the biography of extraordinary men, the life of Alcibiades (451-404 B.C.) comprises an indispensable chapter in the chronicle of the Western world. Kinsman of Pericles, protégé of Socrates, Alcibiades was acknowledged the most brilliant and charismatic personality of his day. Plutarch, Plato, and Thucydides have all immortalized him. As the pride of Achilles drove the course of the Trojan War, so Alcibiades' will and ambition set their stamp upon the Peloponnesian War--the twenty-seven-year civil conflagration between the Athenian empire and Sparta and the Peloponnesian league.

Gates of Fire

Gates of Fire

In 480 B.C., an invading Persian army, two-million strong, came to the mountain pass of Thermopylae in eastern Greece. Led by King Xerxes, they were met by the finest three hundred Spartan warriors where the rocky confines were so narrow that the Persian multitudes and their cavalry would be at least partially neutralized. Here, the Greek loyalists hoped, the elite force could hold off, at least for a short while, the invading millions.

The War of Art

The War of Art

What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.

The Legend of Bagger Vance

The Legend of Bagger Vance

In the Depression year of 1931, on the golf links at Krewe Island off Savannah's windswept shore, two legends of the game, Bobby Jones and Walter Hagen, meet for a mesmerizing thirty-six-hole showdown. Another golfer will also compete--a troubled local war hero, once a champion, who comes with his mentor and caddie, the mysterious Bagger Vance. Sage and charismatic, it is Vance who will ultimately guide the match, for he holds the secret of the Authentic Swing. And he alone can show his protégé the way back to glory.

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Gates of Fire
The War of Art
The Authentic Swing
The Lion's Gate
Turning Pro
The Profession
The Warrior Ethos
Do The Work
Tides of War
The Afghan Campaign
The Virtues of War
Killing Rommel
Last of the Amazons
The Legend of Bagger Vance
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