By Steven Pressfield
Published: September 17, 2014
I used to work for a big New York ad agency named Ted Bates. The agency was constantly pitching new business.
The way it worked was the entire Creative Department, about 150 people, would be assigned to come up with new campaigns for Burger King or Seven-Up or whatever business Bates was going after. You were supposed to put 20% of your time against this, with usually a two-week run-up before the first inside-the-agency meeting.
These meetings were called “gang bangs” because everybody took part. They were held in the giant conference room around a table that felt like it sat a hundred people. This was back in the days when everybody had a pack of Camels or Marlboros in their purse or shirt pocket. The room was so thick with cigarette smoke, you could barely see from one side to the other.
In turn, each creative team (art director and copywriter) would stand, pin its storyboards to the wall and do their pitch. The entire room got to comment, though the ultimate verdict would be pronounced by the Creative Director, who sat at the end of the table like Morpheus or Zeus.
What lesson did I take away from these sessions?
Posted in Writing Wednesdays
The year is 2032. The third Iran-Iraq war is over; the 11/11 dirty-bomb attack on the port of Long Beach, California is receding into memory; Saudi Arabia has recently quelled a coup; Russians and Turks are clashing in the Caspian Basin. Everywhere military force is for hire. Oil companies, multinational corporations and banks employ powerful, cutting-edge mercenary armies to control global chaos and protect their riches.
Do The Work isn't so much a follow-up to The War of Art as it is an action guide that gets down and dirty in the trenches. Say you've got a book, a screenplay or a startup in your head but you're stuck or scared or just don't know how to begin, how to break through or how to finish. Do The Work takes you step-by-step from the project's inception to its ship date, hitting each predictable 'Resistance point' along the way and giving techniques and drills for overcoming each obstacle. There's even a section called 'Belly of the Beast' that goes into detail about dealing with the inevitable moment in any artistic or entrepreneurial venture when you hit the wall and just want to cry 'HELP!'
The Warrior Ethos was written for our men and women in uniform, but its utility, I hope, will not be limited to the sphere of literal armed conflict. We all fight wars--in our work, within our families, and abroad in the wider world. Each of us struggles every day to define and defend our sense of purpose and integrity, to justify our existence on the planet and to understand, if only within our own hearts, who we are and what we believe in.
We are all warriors. Do we fight by a code? If so, what is it? What is the Warrior Ethos? How do we (and how can we) use it and be true to it in our internal and external lives?
Autumn, 1942. Hitler's legions have swept across Europe; France has fallen; Churchill and the English are isolated on their island. In North Africa, Rommel and his Panzers have routed the British Eighth Army and stand poised to overrun Egypt, Suez, and the oilfields of the Middle East. With the outcome of the war hanging in the balance, the British hatch a desperate plan -- send a small, highly mobile, and heavily armed force behind German lines to strike the blow that will stop the Afrika Korps in its tracks.
A riveting historical novel that re-creates Alexander the Great's invasion of the Afghan kingdoms in 330 B.C., a campaign that eerily foreshadows the tactics, terrors and frustrations of contemporary conflicts in Iraq and Afghanistan. Narrated by Matthias, an infantryman in Alexander's army, The Afghan Campaign explores the challenges, both military and moral, that Alexander and his soldiers face as they embark on a new type of war and are forced to adapt to the methods of a ruthless foe that employs terror and insurgent tactics, conceals itself among the civilian populace, and recruits women and boys as combatants.
I have always been a soldier. I have no other life So begins Alexander's extraordinary confession on the eve of his greatest crisis of leadership. By turns heroic and calculating, compassionate and utterly merciless, Alexander recounts with a warrior's unflinching eye for detail the blood, the terror, and the tactics of his greatest battlefield victories. Whether surviving his father's brutal assassination, presiding over a massacre, or weeping at the death of a beloved comrade-in-arms, Alexander never denies the hard realities of the code by which he lives: the virtues of war. But as much as he was feared by his enemies, he was loved and revered by his friends, his generals, and the men who followed him into battle. Often outnumbered, never outfought, Alexander conquered every enemy the world stood against him — but the one he never saw coming....
In the time before Homer, the legendary Theseus, King of Athens (an actual historical figure), set sail on a journey that brought him into the land of tal Kyrte, the "free people," a nation of proud female warriors whom the Greeks called "Amazons." The Amazons, bound to each other as lovers as well as fighters, distrusted the Greeks, with their boastful talk of "civilization." So when the great war queen Antiope fell in love with Theseus and fled with the Greeks, the mighty Amazon nation rose up in rage.
If history is the biography of extraordinary men, the life of Alcibiades (451-404 B.C.) comprises an indispensable chapter in the chronicle of the Western world. Kinsman of Pericles, protégé of Socrates, Alcibiades was acknowledged the most brilliant and charismatic personality of his day. Plutarch, Plato, and Thucydides have all immortalized him. As the pride of Achilles drove the course of the Trojan War, so Alcibiades' will and ambition set their stamp upon the Peloponnesian War--the twenty-seven-year civil conflagration between the Athenian empire and Sparta and the Peloponnesian league.
In 480 B.C., an invading Persian army, two-million strong, came to the mountain pass of Thermopylae in eastern Greece. Led by King Xerxes, they were met by the finest three hundred Spartan warriors where the rocky confines were so narrow that the Persian multitudes and their cavalry would be at least partially neutralized. Here, the Greek loyalists hoped, the elite force could hold off, at least for a short while, the invading millions.
What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.
In the Depression year of 1931, on the golf links at Krewe Island off Savannah's windswept shore, two legends of the game, Bobby Jones and Walter Hagen, meet for a mesmerizing thirty-six-hole showdown. Another golfer will also compete--a troubled local war hero, once a champion, who comes with his mentor and caddie, the mysterious Bagger Vance. Sage and charismatic, it is Vance who will ultimately guide the match, for he holds the secret of the Authentic Swing. And he alone can show his protégé the way back to glory.