By Callie Oettinger
Published: August 15, 2014
For the past few weeks, Steve’s interviews with Jeff Simon have been appearing on this site. The last one ran just before Jeff’s Indiegogo campaign ended — fully funded I’d like to add (with a congrats to Jeff and Team Abercorn).
I shared a bit about his campaign via the post “Why You Need to Know About Crowdfunding,” with lessons from crowdfunding that crossover into outreach, for sharing our work.
A few additions to that piece:
If Mozart Could Do It . . .
Alexander Pope did it. Mozart did it. And . . . The “American Committee” (thank them for the base and pedestal of the Statue of Liberty) did it.
And, the three did it without the ease of a computer that could put them in touch with millions around the world.
Yes, they all had known names, but . . . Their outreach was similar to the word-of-mouth outreach that still starts at the local level today.
In Justin Kazmark’s article “Kickstarter Before Kickstarter,” you’ll find Mozart’s experiences in crowdfunding, as well as the stories of the other three:
In 1783, Mozart took a similar path. He wanted to perform three recently composed piano concertos in a Viennese concert hall, and he published an invitation to prospective backers offering manuscripts to those who pledged:
“These three concertos, which can be performed with full orchestra including wind instruments, or only a quattro, that is with 2 violins, 1 viola and violoncello, will be available at the beginning of April to those who have subscribed for them (beautifully copied, and supervised by the composer himself).”
Alas, not all projects reach their funding goals, and Mozart fell short. A year later he tried again, and 176 backers pledged enough to bring his concertos to life. He thanked them in the concertos’ manuscript:
So, if you’re looking for other examples of crowdfunding that would work in the realm of outreach, to share your project, consider going local for examples. We don’t know how Mozart got the word out, but the image below offers a clue to what the “American Committee” did.
Posted in What It Takes
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