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Writing Wednesdays

Writing Wednesdays

Why the Raiders Suck

By Steven Pressfield
Published: October 15, 2014

Readers who follow this blog will have already guessed what today’s post is going to be about:

Personal culture.

Gruden

Jon Gruden. Could Chucky turn Al Davis' franchise around?

The Oakland Raiders are an example of an institutional culture. The Raiders are the poster child for a losing culture. No matter what players the Raiders draft or acquire in free agency, no matter what coach they hire or what new quarterback they install, they still stink. (Yes, I am a Raiders fan.) The losing culture is so entrenched and so powerful that it cannot be overcome. At least not yet. (Jon Gruden, are you listening?)

But let’s get back to ourselves as artists and entrepreneurs. We too have cultures.

Internal personal cultures.

These cultures are identical to institutional cultures except they’re one-person versions, and they exist entirely within our own heads.

Like institutional cultures these personal cultures consist of our histories; our records of success or failure; our assumptions about ourselves and the world; our expectations, fears, and hopes; our methodologies, our skills, and so forth.

One element is common however to all cultures, personal and institutional.

That element is Resistance.

Cultures evolve in response to Resistance.

Successful cultures overcome Resistance. Unsuccessful cultures are overcome by Resistance.

Where do cultures come from?

We breathe them in from birth—our national culture, our religious culture, our ethnic culture. These form our baseline. Over these, specific and unique organizational and personal cultures become overlain.

If you were born and raised in the American consumer society you have already, whether you realize it or not, imbibed and internalized an extremely insidious, pernicious, and toxic personal culture.

Where did this Toxic Culture come from?  From well-meaning parents and positively-intentioned teachers, from traditional role models such as Congress, the President, the Supreme Court (stop me if you’ve heard this before). This toxic culture consists of consumerism, conformity, faux “liberation” and the affectation of self-conscious “irony,” from the values implicit in the prescription of Adderal and Ritalin; from political correctness; gangsta and wannabe-gangsta self-conception and presentation; from “self-esteem;” narcissism, shallowness, laziness, lack of work ethic, pursuit of external stimulation; from entitlement, worship of celebrity, instant gratification, nerd culture, self-indulgence, flight from adversity, pursuit of third-party validation, etc.

This is the mass culture that you and I inhale from movies, TV, pop music, Facebook, Twitter, Instagram, and Keeping Up with the Kardashians. It’s the sea we swim in. We can see it no more than a flounder can see the Pacific Ocean.

This culture has to go. It must be eradicated by you and me and replaced, component by component, by an internally-originated, self-generated and self-approved personal culture.
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ADDITIONAL READING » ALEXANDER THE GREAT

Alexander the Great

Alexander the Great

Campaigns of Alexander, The

by Arrian

This is the Penguin paperback, translated by Aubrey de Selincourt, with an intro by J.R. Hamilton, one of the best Alexander scholars. It’s the most readable and really gives you a sense of what all the fuss is about.

Anabasis of Alexander

by Arrian

Same book as The Campaigns of Alexander, different title, from the Loeb Classical Library (in two volumes), translated by another top scholar, P.A. Brunt. Not as contemporary a read as de Selincourt’s but very much the real deal.

Alexander the Great and the Logistics of the Macedonian Army

by Engels, Donald

Military men say that amateurs talk tactics, professionals talk logistics. If so, this book is pure pro. Engels explores such questions as, “How many mules can carry how many pounds for how many miles at what speed before they completely crap out?” I love this stuff.

Generalship of Alexander the Great, The

by Fuller, J.F.C.

Shrewd insights into how Alexander fought and how his principles fit into the broader picture of warfare over the centuries. By one of the greatest military historians of our time or any other.

Genius of Alexander the Great, The

by Hammond, N.G.L.

I just like Hammond’s re-imagining of Alexander. His speculations ring true to me.

Alexander the Great

by Hammond, N.G.L.

I just like Hammond’s re-imagining of Alexander. His speculations ring true to me.

Life of Alexander the Great, The

by Plutarch

Under thirty pages, but crammed with anecdotes and insights, from a far greater writer than Arrian or Curtius. But skewed, too, in its own way. Great stuff.

History of Alexander

by Quintus Curtius (Loeb Library, translated by J.C. Rolfe)

Along with the Alexander sections of Diodorus Siculus’ Library of History, this is the other main ancient source. Interesting how the same incidents are narrated from wholly different points of view, new material added, crucial stuff left out. You can see why it’s so hard to get a handle on the real Alexander.

Nature of Alexander, The

by Renault, Mary

Without The Persian Boy and Fire From Heaven, I wouldn’t be writing at all. These novels of Alexander inspired me years ago when I first read them—and they still read great today. Mary Renault also wrote an interesting non-fiction book, The Nature of Alexander.

Fire from Heaven

by Renault, Mary

Without The Persian Boy and Fire From Heaven, I wouldn’t be writing at all. These novels of Alexander inspired me years ago when I first read them—and they still read great today. Mary Renault also wrote an interesting non-fiction book, The Nature of Alexander.

Persian Boy, The

by Renault, Mary

Without The Persian Boy and Fire From Heaven, I wouldn’t be writing at all. These novels of Alexander inspired me years ago when I first read them—and they still read great today. Mary Renault also wrote an interesting non-fiction book, The Nature of Alexander.

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