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What It Takes

What It Takes

Crowdfunding, Part Deux

By Callie Oettinger
Published: August 15, 2014

For the past few weeks, Steve’s interviews with Jeff Simon have been appearing on this site. The last one ran just before Jeff’s Indiegogo campaign ended — fully funded I’d like to add (with a congrats to Jeff and Team Abercorn).

I shared a bit about his campaign via the post “Why You Need to Know About Crowdfunding,” with lessons from crowdfunding that crossover into outreach, for sharing our work.

A few additions to that piece:

If Mozart Could Do It . . .

Alexander Pope did it. Mozart did it. And . . . The “American Committee” (thank them for the base and pedestal of the Statue of Liberty) did it.

And, the three did it without the ease of a computer that could put them in touch with millions around the world.

Yes, they all had known names, but . . . Their outreach was similar to the word-of-mouth outreach that still starts at the local level today.

In Justin Kazmark’s article “Kickstarter Before Kickstarter,” you’ll find Mozart’s experiences in crowdfunding, as well as the stories of the other three:

In 1783, Mozart took a similar path. He wanted to perform three recently composed piano concertos in a Viennese concert hall, and he published an invitation to prospective backers offering manuscripts to those who pledged:

“These three concertos, which can be performed with full orchestra including wind instruments, or only a quattro, that is with 2 violins, 1 viola and violoncello, will be available at the beginning of April to those who have subscribed for them (beautifully copied, and supervised by the composer himself).”

Alas, not all projects reach their funding goals, and Mozart fell short. A year later he tried again, and 176 backers pledged enough to bring his concertos to life. He thanked them in the concertos’ manuscript:

Mozart's crowdfunders. Image credit: Cornell University Library.

So, if you’re looking for other examples of crowdfunding that would work in the realm of outreach, to share your project, consider going local for examples. We don’t know how Mozart got the word out, but the image below offers a clue to what the “American Committee” did.
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ADDITIONAL READING » ALEXANDER THE GREAT

Alexander the Great

Alexander the Great

Campaigns of Alexander, The

by Arrian

This is the Penguin paperback, translated by Aubrey de Selincourt, with an intro by J.R. Hamilton, one of the best Alexander scholars. It’s the most readable and really gives you a sense of what all the fuss is about.

Anabasis of Alexander

by Arrian

Same book as The Campaigns of Alexander, different title, from the Loeb Classical Library (in two volumes), translated by another top scholar, P.A. Brunt. Not as contemporary a read as de Selincourt’s but very much the real deal.

Alexander the Great and the Logistics of the Macedonian Army

by Engels, Donald

Military men say that amateurs talk tactics, professionals talk logistics. If so, this book is pure pro. Engels explores such questions as, “How many mules can carry how many pounds for how many miles at what speed before they completely crap out?” I love this stuff.

Generalship of Alexander the Great, The

by Fuller, J.F.C.

Shrewd insights into how Alexander fought and how his principles fit into the broader picture of warfare over the centuries. By one of the greatest military historians of our time or any other.

Genius of Alexander the Great, The

by Hammond, N.G.L.

I just like Hammond’s re-imagining of Alexander. His speculations ring true to me.

Alexander the Great

by Hammond, N.G.L.

I just like Hammond’s re-imagining of Alexander. His speculations ring true to me.

Life of Alexander the Great, The

by Plutarch

Under thirty pages, but crammed with anecdotes and insights, from a far greater writer than Arrian or Curtius. But skewed, too, in its own way. Great stuff.

History of Alexander

by Quintus Curtius (Loeb Library, translated by J.C. Rolfe)

Along with the Alexander sections of Diodorus Siculus’ Library of History, this is the other main ancient source. Interesting how the same incidents are narrated from wholly different points of view, new material added, crucial stuff left out. You can see why it’s so hard to get a handle on the real Alexander.

Nature of Alexander, The

by Renault, Mary

Without The Persian Boy and Fire From Heaven, I wouldn’t be writing at all. These novels of Alexander inspired me years ago when I first read them—and they still read great today. Mary Renault also wrote an interesting non-fiction book, The Nature of Alexander.

Fire from Heaven

by Renault, Mary

Without The Persian Boy and Fire From Heaven, I wouldn’t be writing at all. These novels of Alexander inspired me years ago when I first read them—and they still read great today. Mary Renault also wrote an interesting non-fiction book, The Nature of Alexander.

Persian Boy, The

by Renault, Mary

Without The Persian Boy and Fire From Heaven, I wouldn’t be writing at all. These novels of Alexander inspired me years ago when I first read them—and they still read great today. Mary Renault also wrote an interesting non-fiction book, The Nature of Alexander.

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