By Steven Pressfield
Published: September 17, 2014
I used to work for a big New York ad agency named Ted Bates. The agency was constantly pitching new business.
The way it worked was the entire Creative Department, about 150 people, would be assigned to come up with new campaigns for Burger King or Seven-Up or whatever business Bates was going after. You were supposed to put 20% of your time against this, with usually a two-week run-up before the first inside-the-agency meeting.
These meetings were called “gang bangs” because everybody took part. They were held in the giant conference room around a table that felt like it sat a hundred people. This was back in the days when everybody had a pack of Camels or Marlboros in their purse or shirt pocket. The room was so thick with cigarette smoke, you could barely see from one side to the other.
In turn, each creative team (art director and copywriter) would stand, pin its storyboards to the wall and do their pitch. The entire room got to comment, though the ultimate verdict would be pronounced by the Creative Director, who sat at the end of the table like Morpheus or Zeus.
What lesson did I take away from these sessions?
Posted in Writing Wednesdays
ADDITIONAL READING » BUSINESS AND MOTIVATION
Business and Motivation
by Collins, Jim
The second-favorite book (after Marcus Aurelius’ Meditations) of Marine general Jim “Mad Dog” Mattis, who led Marines in Afghanistan and commanded the First Marine Division in Iraq. Brilliant, no-nonsense insights into how organizations succeed . . . and fail.
by Polish, Joe
Joe is a marketing guru out of Tempe, AZ, who has put together a series of CD interviews with entrepreneurs, authors, coaches, marketers and interesting people of all stripes. (Fair disclosure: he interviewed me.) My pick: any interview with “strategic coach” Dan Sullivan.
by White, Jack
Jack White was the first state artist of Texas. But his book isn’t about art, it’s about the business of art. (He has two others, on selling art and on self-promotion). You have to download these for twenty-odd bucks from www.senkarikstuff.com. they’re not available in hard copy. Terrific stuff, well worth the paper and toner.