By Steven Pressfield
Published: September 17, 2014
I used to work for a big New York ad agency named Ted Bates. The agency was constantly pitching new business.
The way it worked was the entire Creative Department, about 150 people, would be assigned to come up with new campaigns for Burger King or Seven-Up or whatever business Bates was going after. You were supposed to put 20% of your time against this, with usually a two-week run-up before the first inside-the-agency meeting.
These meetings were called “gang bangs” because everybody took part. They were held in the giant conference room around a table that felt like it sat a hundred people. This was back in the days when everybody had a pack of Camels or Marlboros in their purse or shirt pocket. The room was so thick with cigarette smoke, you could barely see from one side to the other.
In turn, each creative team (art director and copywriter) would stand, pin its storyboards to the wall and do their pitch. The entire room got to comment, though the ultimate verdict would be pronounced by the Creative Director, who sat at the end of the table like Morpheus or Zeus.
What lesson did I take away from these sessions?
Posted in Writing Wednesdays
ADDITIONAL READING » CLASSICAL GREECE
by Forde, Steven
Brilliant scholarly dissertation on the mind-set of Alcibiades and the politics of imperialism in ancient Athens. You’ve gotta be a real aficionado to find this book (try your local college library) and get through it. But it will reward the serious reader. I borrowed all kinds of goodies from Forde for Tides of War.
by Morrison, Coates, and Rankov
Triremes were the famous ancient warships with three banks of oars. The problem: no one of the past 1500 years knew how the old guys did it. All design and engineering has been lost. The authors of this book play detective, scouring ancient texts, coins, carvings, and using their own imaginations. They figure it out, then build a trireme of their own. It works! Fascinating.
by Xenophon (Loeb Library, two volumes, translated by Walter Miller)
Though this book purports to narrate the upbringing and conquests of the great Persian king, in truth the society Xenophon describes is that of Sparta (no outsider knew it better than he), complete with “peers,” good manners at the dinner table, and why a true warrior never urinates on campaign (he should have eliminated excess water entirely by sweating).
by Herodotus (translated by Aubrey de Selincourt)
This is the book “The English Patient” was carrying. Funny, personal, and very entertaining, this book recounts the history of the clashes between Greeks and Persians, out of which arose the modern world. The battle of Thermopylae is in here—and Marathon, Salamis, and Plataea—plus dozens of zany, fascinating flashes into ancient life.
by Thucydides (translated by Rex Warner)
Tough sledding because of the dense but absolutely brilliant prose. May be the greatest book on war and human nature ever written. Timeless.
by Houston, Paul
My friend Paul Houston, in England, put together Sparta World, a work-in-progress website for Spartaphiles and aficionados of all things Spartans. The site is interesting in and of itself (and constantly evolving) and also a great jumping-off point and clearinghouse for re-enactor groups, hoplite fighters, artists, writers, and all other contemporary upholders of the Lakedaemonian tradition and ethos—and just for the fun of it. Paul invites all interested groups and individuals to contact him, link to the site, and network with their “peers.”
by Thucydides (edited by Robert B. Strassler)
A different but also excellent translation—but this one comes with maps, dozens and dozens, down to postage-stamp sizes, on almost every page. They help.
by Plato (translated by Hugh Tredennick)
Okay, okay . . . Two works by Plato . . . Translated by Hugh Tredennick, The Last Days compiles four dialogues into an organic whole narrating the trial, conviction, and death by hemlock of Socrates. Deep stuff on the subject of dying.
by Plutarch (translated by Richard J.A. Talbert)
The best one-book introduction to Sparta and Spartan thought. Several of Plutarch’s Lives of famous Spartans, plus Sayings of the Spartans and Sayings of the Spartan Women. Start here.
by Xenophon (translated by Rex Warner)
Ten thousand Greek mercenaries follow Cyrus the Younger’s three months’ march into the wilds of Persia, then lose the battle they came to fight. Xenophon was there as a young officer. His tale of the Greeks’ long and harrowing retreat against the hordes determined to obliterate them is justifiably immortal. Hollywood’s The Warriors, about a street gang from Brooklyn, was cleverly knocked off from this.
Easiest to read of all “the sources.” Short bios, packed with anecdotes and wisdom, of every great man of the Classical era. Plutarch wrote them in pairs, juxtaposing Caesar to Alexander, Alcibiades to Coriolanus, that sort of thing. My faves: Lycurgus, Solon, Themistocles, Alcibiades, Alexander.
This Penquin paperback assembles the lives of all the major players in Athens’ rise and fall—Theseus, Solon, Themistocles, Cimon, Pericles, Nicias, Alcibiades, and Lysander. A brilliant editorial concept, The Last Days can be pretty scary when you read-in the parallels to the contemporary United States.
by Lazenby, J.F.
Another hard-to-track-down work (try the Reference Librarian) that may lack the readable touch, but is crammed with great esoteric stuff like what the Spartans called a platoon leader [an enomotarch.] Only for true Sparta fanatics.
by Cartledge, Paul
Chairman of the Classics faculty at Cambridge, Cartledge is the expert, from whom I have also borrowed major tonnage. Here he’s not writing an exhaustive, all-inclusive tome, but hitting the high spots with great depth, if you know what I mean.
by Plato (translated by Walter Hamilton)
Hard to pick only one work from this great writer, thinker, and wrestler (Plato was his nickname, meaning “broad-shouldered”) and protégé of Socrates, but this is it. A night of gentlemen’s conversation, drunk and sober, at Athens in its glory days, highlighted by soliloquies “in praise of Love” by Aristophanes, Alcibiades, Agathon, and Socrates. Truman Capote wishes he threw a party like this.
by Carey, Christopher
Still extant are the actual lawyer’s arguments from a number of famous ancient cases. Trust me, Johnny Cochrane had nothing on these slick Athenian legal eagles.