By Callie Oettinger
Published: September 26, 2014
I’ve been on the pitching and receiving end of books and films, as a publicist sharing information and as an editor and/or writer receiving and deciding what to do with that information.
Personal value is the common thread. As both a publicist and an editor/writer, you have to find the elements of value. What is of interest on the surface and what is of interest if you dive deeper—and how can they be pulled out?
A good example of this process resides in the following from Malcolm Gladwell, on how he finds a story:
You don’t start at the top if you want to find the story. You start in the middle, because it’s the people in the middle who do the actual work in the world.
If a book is a corporation/organization/you name it, what represents the “people in the middle” who drive the book? Find that and you’ll find the personal value that appeals to readers, editors/writers, and so on.
Posted in What It Takes
ADDITIONAL READING » FAVORITE FICTION
by Percy, Walker
National Book Award winner 1963. New Orleans stockbroker Binx Bolling (one of the great characters of contemporary fiction) battles Kierkegaardian despair with the help of his cousin Kate, an ultra-dry sense of humor, and a compulsion for going to the movies.
by van der Post, Laurens
A close second: World War II classic by the South African master. A tale of two brothers, a Japanese prison camp, and the soul’s triumph over suffering and isolation.