Nobody Wants to Read Your Sh*t

What It Takes

What It Takes

Write Your Bio (a.k.a. an answer for Michael Beverly)

By Callie Oettinger
Published: June 10, 2016

What was her first bio?

What was her first bio?

In addition to ripping off chunks off Shawn’s work last week, I’ve stolen his spot this week to answer a question from Michael Beverly (See Michael’s full question in last Friday’s comments section.)

Do I think an author bio is necessary for a fiction author?

Necessary? No.

A good idea? Yes.

When I started writing tip-sheet (one-pagers about a book) copy for sales conferences, I learned how much bios play into sales.

The sales reps used these tip sheets to help sell the new season to book buyers.

Without having read the books, the reps would make decisions on which books to emphasize most during sales calls, based on two things: marketing/PR plans and author bios. The reps wanted the first bit because they knew it would grab the buyers’ attention — to confirm sales would be fueled. They wanted the second bit — the bio — to confirm the author had the chops and/or to fuel local sales.

Let’s break down the local and the chops.


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ADDITIONAL READING » FAVORITE FICTION

Favorite Fiction

Favorite Fiction

Moviegoer, The

by Percy, Walker

National Book Award winner 1963. New Orleans stockbroker Binx Bolling (one of the great characters of contemporary fiction) battles Kierkegaardian despair with the help of his cousin Kate, an ultra-dry sense of humor, and a compulsion for going to the movies.

Seed and the Sower, The

by van der Post, Laurens

A close second: World War II classic by the South African master. A tale of two brothers, a Japanese prison camp, and the soul’s triumph over suffering and isolation.

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