By Callie Oettinger
Published: June 10, 2016
Do I think an author bio is necessary for a fiction author?
A good idea? Yes.
When I started writing tip-sheet (one-pagers about a book) copy for sales conferences, I learned how much bios play into sales.
The sales reps used these tip sheets to help sell the new season to book buyers.
Without having read the books, the reps would make decisions on which books to emphasize most during sales calls, based on two things: marketing/PR plans and author bios. The reps wanted the first bit because they knew it would grab the buyers’ attention — to confirm sales would be fueled. They wanted the second bit — the bio — to confirm the author had the chops and/or to fuel local sales.
Let’s break down the local and the chops.