By Steven Pressfield
Published: September 17, 2014
I used to work for a big New York ad agency named Ted Bates. The agency was constantly pitching new business.
The way it worked was the entire Creative Department, about 150 people, would be assigned to come up with new campaigns for Burger King or Seven-Up or whatever business Bates was going after. You were supposed to put 20% of your time against this, with usually a two-week run-up before the first inside-the-agency meeting.
These meetings were called “gang bangs” because everybody took part. They were held in the giant conference room around a table that felt like it sat a hundred people. This was back in the days when everybody had a pack of Camels or Marlboros in their purse or shirt pocket. The room was so thick with cigarette smoke, you could barely see from one side to the other.
In turn, each creative team (art director and copywriter) would stand, pin its storyboards to the wall and do their pitch. The entire room got to comment, though the ultimate verdict would be pronounced by the Creative Director, who sat at the end of the table like Morpheus or Zeus.
What lesson did I take away from these sessions?
Posted in Writing Wednesdays
ADDITIONAL READING » GOLF
by Robert Tyre (Bobby) Jones
In my opinion, the best golf book ever written. Kind of a hodge-podge actually, with tips and lessons mixed in with autobiography—the story of the Grand Slam, and even a chapter titled “The Stymie—Let’s Have It Back!” Like so many memoirs by great men and women who aren’t professional writers, it rings true as gold, page after page. If Bobby wants the stymie back, I’m all for it.
by Penick, Harvey
If authenticity is a virtue, this is the supreme manifestation of it. Harvey Penick and John Wooden both radiate that quality of true-blue excellence and generosity, which explains why both have produced so many champions and are both so revered by all who knew them. Simply sensational.
by Printer Bowler
Full disclosure: young Printer is a dear friend. This is a slender volume that goes deep, from an officer during the Vietnam War who has lived a full and profoundly observed life and distilled there from many lessons that go beyond the front nine or the back. It’ll help your golf game, too.
by Murphy, Michael
Best book ever on golf and spirituality. Packed with wit and inventiveness, not at all full of itself, Kingdom is a yarn you can read over and over. Shivas Irons is probably the greatest fictional golf creation, short of Carl from Caddyshack. And Michael Murphy is erudite. Do you know the scene in Plato’s Symposium, when Alcibiades arrives, drunk, at the dinner party, and enters to make a speech in praise of Socrates? Well, Murphy knocks this off to brilliant effect with a speech in praise of Shivas—and never even winks at his readers.
by Bertrand, Tom and Printer Bowler
Golfing cognoscenti remember the late John Schlee’s student-mentor relationship with Ben Hogan that, alas, ended with both their deaths. Were Hogan’s final secrets lost? No, because Schlee passed them on to celebrated San Diego teaching pro Tom Bertrand. Here, working with Printer Bowler (author of the excellent Cosmic Laws of Golf), Bertrand delivers to us the master’s last secrets on pronation/supination, the left hip, the right knee, and much more—plus fascinating psychological nuggets on competition and the keys to victory. Hogan’s concept of “the moving wall” alone is worth the price of the book. A must-read for Hogan fans and golfing aficionados of all kinds.