Pride and Prejudice - The STORY GRID edition - Annotated by SHAWN COYNE

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What It Takes

What It Takes

Storygridding 4,000 words of Big Idea Nonfiction

By Shawn Coyne | Published: February 16, 2018

For fun, over at www.storygrid.com a while back, I storygridded Malcolm Gladwell’s seminal article from the June 3, 1996 edition of The New Yorker.  I tracked the narrative altitude in the work that I described in my post from February 2, 2018.

The vertical axis moves from the “street” level perspective at the lowest elevation through the “city” vantage point up to the “national” level and then all the way to the highest “universal” level. Four specific lenses that he uses to progressively build dramatic tension. (more…)

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What It Takes

What It Takes

Don’t Major in the Minor

By Callie Oettinger | Published: February 9, 2018

(Past is present. With a December 6, 2013 date, this post is a little over four years old. The drones haven’t replaced humans yet, but Amazon is still pushing distribution, with its announcement that Amazon is going to enter UPS’ and FedEx’s space. O’Reilly has continued to change things up since this writing, but is still leading the way. More cultivated subscription models, too.)

“Don’t major in the minor.”

Mellody Hobson said it, but I’ve thought it these last few days, since watching Jeff Bezos on 60 Minutes this past Sunday.

In case you haven’t heard, Bezos unveiled a prototype for package-delivering drones at the end of the interview. Without missing a beat, the character-bashing, Jeff-Bezos hating, Amazon-vilifying tribes descended, with articles and comments from one site to the next.

They majored in the minor.

I’m not saying that the drones weren’t newsworthy. They were—and I saw mentions pop up in everything from Outside Magazine’s site to Waterstones’ blog. And I’m not saying that Amazon isn’t above criticism, but . . .

(more…)

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What It Takes

What It Takes

Narrative Altitude

By Shawn Coyne | Published: February 2, 2018

From www.storygrid.com, here is the next piece in my exploration of Malcolm Gladwell’s seminal work, The Tipping Point.

For over a decade, Malcolm Gladwell understood the opportunity and potential of the tipping point idea. And by the time he arrived at The New Yorker in 1996, chances are he’d explored many of its intellectual trailsGRODZINS ’57; SCHELLING ’69, ’71, ’78; GRANOVETTER ’78, ’83; MORLEY ’84; CRANE ’89.

If only in his own head, while waiting in line for take-out coffee at The Red Flame Diner on 44th Street, he’d cleared substantial tipping point terrain of his own. But his goal was not just to add an offshoot to one of his predecessors’ efforts, but instead to pull them all together and carve a freeway into what he felt was the unexplored heart of the idea.

(more…)

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