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What It Takes

What It Takes

My Secret

By Callie Oettinger | Published: November 18, 2016

When it was my publishing house’s turn to present its Fall/Winter line of books, I was introduced as the senior editor. One of the quick-witted sales reps quipped, “If she’s the senior editor, how old is the junior editor?”

I was 22 years old, attending — and presenting — at my first sales conference, and not yet a full year into being an editor.

My first job out of college was as a junior editor for a small publishing house in Florida. Within a few months, my boss said goodbye to the senior editor and I was promoted. This was a mom and pop operation, so I went from editing sales copy, sending manuscript rejection letters, and answering the phone, to acquiring and editing manuscripts, packaging books, writing marketing materials, negotiating author and vendor contracts, managing relationships with authors and vendors, and developing and implementing publicity campaigns — while still editing sales copy, sending manuscript rejection letters, and answering the phone.

No training.

Lots of time alone in the office, operating on instinct and a prayer.

It ended up being two and a half years of shooting the rapids, of going solo, of working from the gut.

(more…)

Posted in What It Takes
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What It Takes

What It Takes

What Are Love Stories For?

By Shawn Coyne | Published: November 11, 2016

This is the third in my series about Love Story. If you’d like to catch up, here is the first one and here is the second one.

When you come right down to it, life breaks down into just two states of being. (more…)

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7 Comments

What It Takes

What It Takes

What Have You Done For Yourself Lately?

By Callie Oettinger | Published: November 4, 2016

(Though this post first ran March 2, 2012, I find I’m still saying the same thing to authors today. What have you done for yourself lately? ~Callie)

Dear Author,

What have you done for yourself lately?

You’ve written a book?

Not enough.

You’ve had it accepted and printed by a publisher?

Not enough.

You met with your publisher and came up with a marketing plan.

Not enough.

What have you done to ensure your book reaches all the people you know will love it?

What have you done for yourself lately?

You want radio. You want TV. You want print. You want to go viral.

Yeah, I know . . . You were counting on your publisher to make some magic. (more…)

Posted in What It Takes
27 Comments
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