By Callie Oettinger | Published: December 6, 2013
“Don’t major in the minor.”
Mellody Hobson said it, but I’ve thought it these last few days, since watching Jeff Bezos on 60 Minutes this past Sunday.
In case you haven’t heard, Bezos unveiled a prototype for package-delivering drones at the end of the interview. Without missing a beat, the character-bashing, Jeff-Bezos hating, Amazon-vilifying tribes descended, with articles and comments from one site to the next.
They majored in the minor.
I’m not saying that the drones weren’t newsworthy. They were—and I saw mentions pop up in everything from Outside Magazine’s site to Waterstones’ blog. And I’m not saying that Amazon isn’t above criticism, but . . .
By Shawn Coyne | Published: November 29, 2013
Here’s another chunk from the book that is slowly killing me…THE STORY GRID.
Conflict drives stories. Without it, nothing happens. The words just sit there, inert like your uncle Lou in his Barcalounger on Sunday afternoon.
Even though we spend most of our time avoiding it, it’s important to remember that conflict is not “bad.” In fact, it’s the thing that gives life energy, instills in us a sense of controlling our own destiny. How we manage conflict, how we act when up against Resistance makes us who we are. As hard as it is to believe, getting everything you want without having to contend with inner anxiety or expend any effort would be Hell. Think about all of those mega millions lottery winners who blow all the money and end up destitute. It’s practically impossible to value anything not hard won through conflict.
Conflict boils down to this:
One person/character wants one thing, another person/character wants another.
By Callie Oettinger | Published: November 22, 2013
The Nov. 18 edition of Fortune Magazine contains a story about Barefoot Books and Nancy Traversy, who:
Pulled out of national store chains years ago because they made her eat large quantities of unsold books . . .
Severed her relationship with Amazon this year out of frustration over its discounting of her products.
Sells via partnerships with companies like Lakeshore Learning and a network of home-based sellers called Ambassadors.
Marched into the digital age with its award-winning Barefoot World Atlas app for the iPhone and iPad, already downloaded 4 million times.
(Side note: That app is currently priced at $4.95 on iTunes. Multiply that by just one million downloads and it’s a nice revenue stream.)
Fortune positioned the story as a David vs. Goliath story, of Barefoot Books against Scholastic, with the challenge of “finding the right way to sell children’s books.”
The bigger challenge for publishers and authors is finding multiple revenue streams.