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What It Takes

What It Takes

Be More Than A Milk Crate

By Callie Oettinger | Published: March 3, 2017

Last month I attended the man of the year ceremony hosted by the Optimist Club of Passaic, New Jersey.

As the man of the year (also my husband’s cousin) stood up to speak, I was struck by the 400+ people in the room who’d shown up for the event. The cousin didn’t have a web site. He didn’t have a product to sell. He didn’t market himself via social media. Instead, he got out into the community and volunteered.

He’s a teacher who has coached football, headed the school’s ski club, worked with special education kids, raised money for scholarships, opened his home to friends and family in need, and who raised his 12 year old sister after their mother died and he became the sole caregiver (though he was barely 20 years old himself at the time).

People got to know him because he put himself out there.

He was seen.

People like him because he always has something kind to say (and his charm and quick wit are hard to deny).

He’s a good guy.

People show up when he needs help and to honor him because he shows up for them.

He gives back to others.

We spend so much time on this site—and other sites—talking about web sites and Google Analytics, and building engaging content and permission-based relationships, and blah, blah, blah.

If you really want someone to show up for you to support your work, you’ve also got to put in some face time.

Get out of your chair.

Leave your house.

Say hello to the rest of the world.

Build relationships that aren’t based online.

Do good for others.

Anyone can jump atop a milk crate in London’s Speaker’s Corner. But as they walk off, only a few have followers who trail after them—and fewer have followers who take action, who do more than follow like sheep.

Be more than a milk crate—and build more than a platform. (more…)

Posted in What It Takes
8 Comments

What It Takes

What It Takes

Grace Under Pressure

By Shawn Coyne | Published: February 24, 2017

I’m at the laundromat in Montana doing the midweek vacation clothes.  Will be back in the saddle next week.  Thought I’d run a personal favorite post of mine from back in the fall of 2015. 

Why can some surgeons, poker players, mountaineers, fashion designers, athletes and even writers tune out the external noise—and the even more distracting internal chatter—and perform seemingly effortlessly under extraordinary pressure?

Eric Clapton playing in The Last Waltz

Eric Clapton playing in The Last Waltz

While others with comparable training and technique, while capable and competent, just can’t approach the holy moly level of a transcendent master? (more…)

Posted in What It Takes
23 Comments

What It Takes

What It Takes

Getting Past No

By Callie Oettinger | Published: February 17, 2017

(This post went up almost 3.5 years ago. Bringing it back for a rerun today.)

I started this post Wednesday.

Thursday I read this from Seth Godin:

What “no” means

  • I’m too busy
  • I don’t trust you
  • This isn’t on my list
  • My boss won’t let me
  • I’m afraid of moving this forward
  • I’m not the person you think I am
  • I don’t have the resources you think I do
  • I’m not the kind of person that does things like this
  • I don’t want to open the door to a long-term engagement
  • Thinking about this will cause me to think about other things I just don’t want to deal with

What it doesn’t mean:

  • I see the world the way you do, I’ve carefully considered every element of this proposal and understand it as well as you do and I hate it and I hate you.

Thursday afternoon, Jonathan Fields’ “When No Means Go” arrived in my in box.

Seems a few of us have no on the mind this week.

As the third one in the ring . . . It’s the reaction to no that’s been on my mind. (more…)

Posted in What It Takes
24 Comments
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