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Writing Wednesdays

Writing Wednesdays

How High is High?

By Steven Pressfield
Published: November 19, 2014

Back again to the subject of Personal Culture. What are the aspects of this beast?

Admiral Horatio Nelson

First is Level of Aspiration. “How high are we aiming?”

Last year’s NBA champs were the San Antonio Spurs. Two up-and-coming teams from that season are the L.A. Clippers and the Golden State Warriors. Both squads are young and loaded with stars. The Spurs, on the other hand, are old and creaking. A few days ago the Spurs played the Clippers and the Warriors in back-to-back games. The Spurs thrashed them both.

For San Antonio entering this season, only one outcome is acceptable: they must repeat as champions.

That’s Level of Aspiration.

Among tech giants, in what position does Apple want to finish at the end of this year? In the arena of elite military units, where do the Navy SEALS see themselves?

Level of Aspiration is mental. It’s a mindset. It’s a self-generated and self-reinforced view, not only of our capacity but also of our expectations for ourselves.

Level of Aspiration starts at the top. If you and I are serving as midshipmen on H.M.S. Victory in early October 1805 and we see our commander, Admiral Horatio Nelson, stride aboard, how will we feel about our chances in the upcoming Battle of Trafalgar? Will we expect to win? To what standards of excellence and self-sacrifice will we now hold ourselves?


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Posted in Writing Wednesdays
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Do The Work

Steven Pressfield is the author of the most important book you've never read: The War of Art. It will help you understand why you're stuck, it will kick you in the pants, and it will get you moving. You should, no, you must buy a copy as soon as you finish reading this.

In this manifesto, Steve gets practical, direct, and personal. Read it fast; then read it again and take notes. Then buy a copy for everyone else who's stuck and push them to get to work as well.

—From the Foreword to Do The Work by Seth Godin

Do The Work isn't so much a follow-up to The War of Art as it is an action guide that gets down and dirty in the trenches. Say you've got a book, a screenplay or a startup in your head but you're stuck or scared or just don't know how to begin, how to break through or how to finish. Do The Work takes you step-by-step from the project's inception to its ship date, hitting each predictable 'Resistance point' along the way and giving techniques and drills for overcoming each obstacle. There's even a section called 'Belly of the Beast' that goes into detail about dealing with the inevitable moment in any artistic or entrepreneurial venture when you hit the wall and just want to cry 'HELP!'

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