By Steven Pressfield
Published: November 19, 2014
Back again to the subject of Personal Culture. What are the aspects of this beast?
First is Level of Aspiration. “How high are we aiming?”
Last year’s NBA champs were the San Antonio Spurs. Two up-and-coming teams from that season are the L.A. Clippers and the Golden State Warriors. Both squads are young and loaded with stars. The Spurs, on the other hand, are old and creaking. A few days ago the Spurs played the Clippers and the Warriors in back-to-back games. The Spurs thrashed them both.
For San Antonio entering this season, only one outcome is acceptable: they must repeat as champions.
That’s Level of Aspiration.
Among tech giants, in what position does Apple want to finish at the end of this year? In the arena of elite military units, where do the Navy SEALS see themselves?
Level of Aspiration is mental. It’s a mindset. It’s a self-generated and self-reinforced view, not only of our capacity but also of our expectations for ourselves.
Level of Aspiration starts at the top. If you and I are serving as midshipmen on H.M.S. Victory in early October 1805 and we see our commander, Admiral Horatio Nelson, stride aboard, how will we feel about our chances in the upcoming Battle of Trafalgar? Will we expect to win? To what standards of excellence and self-sacrifice will we now hold ourselves?
Posted in Writing Wednesdays
Do The Work
Steven Pressfield is the author of the most important book you've never read: The War of Art. It will help you understand why you're stuck, it will kick you in the pants, and it will get you moving. You should, no, you must buy a copy as soon as you finish reading this.
In this manifesto, Steve gets practical, direct, and personal. Read it fast; then read it again and take notes. Then buy a copy for everyone else who's stuck and push them to get to work as well.