By Shawn Coyne
Published: June 26, 2015
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A full page advertisement on Page 7 of the Sunday June 21, 2015 edition of The New York Times—in the main news section a full page requires 126 column inches at a retail price of $1,230 per inch ($154,980)—ran as follows:
Dear Food Leaders,
I’ve had lots of successful folks give me advice about you. Advice on whether to work with you (be wary), on how to grow with you (go slow)—and the good we can do with you (very little).
We built a movement, and the fastest-growing food company on earth, around intentionally ignoring all of it.
We started Hampton Creek because we believe in the goodness of people—in the goodness of you. And you, the same folks who created a food system that often violates your own values, have validated what all of us knew: It turns out that when you create a path that makes it easy for good people to do good things—they will do it.
Posted in What It Takes
Do The Work
Steven Pressfield is the author of the most important book you've never read: The War of Art. It will help you understand why you're stuck, it will kick you in the pants, and it will get you moving. You should, no, you must buy a copy as soon as you finish reading this.
In this manifesto, Steve gets practical, direct, and personal. Read it fast; then read it again and take notes. Then buy a copy for everyone else who's stuck and push them to get to work as well.