Steve's All Is Lost Moment, 1974

What It Takes

What It Takes

Getting Past No

By Callie Oettinger
Published: February 17, 2017

(This post went up almost 3.5 years ago. Bringing it back for a rerun today.)

I started this post Wednesday.

Thursday I read this from Seth Godin:

What “no” means

  • I’m too busy
  • I don’t trust you
  • This isn’t on my list
  • My boss won’t let me
  • I’m afraid of moving this forward
  • I’m not the person you think I am
  • I don’t have the resources you think I do
  • I’m not the kind of person that does things like this
  • I don’t want to open the door to a long-term engagement
  • Thinking about this will cause me to think about other things I just don’t want to deal with

What it doesn’t mean:

  • I see the world the way you do, I’ve carefully considered every element of this proposal and understand it as well as you do and I hate it and I hate you.

Thursday afternoon, Jonathan Fields’ “When No Means Go” arrived in my in box.

Seems a few of us have no on the mind this week.

As the third one in the ring . . . It’s the reaction to no that’s been on my mind.
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Do The Work

Steven Pressfield is the author of the most important book you've never read: The War of Art. It will help you understand why you're stuck, it will kick you in the pants, and it will get you moving. You should, no, you must buy a copy as soon as you finish reading this.

In this manifesto, Steve gets practical, direct, and personal. Read it fast; then read it again and take notes. Then buy a copy for everyone else who's stuck and push them to get to work as well.

—From the Foreword to Do The Work by Seth Godin

Do The Work isn't so much a follow-up to The War of Art as it is an action guide that gets down and dirty in the trenches. Say you've got a book, a screenplay or a startup in your head but you're stuck or scared or just don't know how to begin, how to break through or how to finish. Do The Work takes you step-by-step from the project's inception to its ship date, hitting each predictable 'Resistance point' along the way and giving techniques and drills for overcoming each obstacle. There's even a section called 'Belly of the Beast' that goes into detail about dealing with the inevitable moment in any artistic or entrepreneurial venture when you hit the wall and just want to cry 'HELP!'

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