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What It Takes

What It Takes

Stick It To The Doorknob

By Callie Oettinger
Published: October 24, 2014

My neighbor called yesterday. She was in the hospital and her husband’s cell phone wasn’t working. He’d forgotten to bring a few things with him and was on his way back home to pack another bag for her. Would I pop over and ask him to grab a few extra things to bring back to the hospital?

I adore these neighbors and would do anything to help them, so I dropped what I was doing and stuck my head outside. Empty car port.

Back inside, I grabbed a sticky pad and pen and scribbled a note with the items she needed, then headed to the kitchen for a plastic bag. It was raining and I needed the note to survive. Only gallon-sized freezer bags were in the designated baggie-tin-foil-and-cling-wrap drawer. (Noted to self: Buy more sandwich-sized bags and hide from 6-year-old who hordes them for random rocks, pilfered coins, and other bric-a-brac).

No Scotch-tape in site (also most-likely claimed by the 6-year-old), I grabbed a tape gun, tucked it under my arm and headed back outside, note-stuffed gallon bag in one hand and umbrella in the other.

Not wanting to risk paint pulling from their door if I taped the note to it (and thus a call from the horrid HOA to repaint, which is the horrid HOA’s M.O.), I stared, wondering about the best placement. The door knocker made the most sense. It was centered, toward the top of the door. Because the note was in a gallon-sized plastic bag, it would hang below the knocker, at about my neighbor’s eye-level, note facing out through the clear plastic.

A few minutes after drying off inside, I heard his car. Moving faster than a TMZ informer sniffing out a payday, I stuck my head back out. The note was still on the front door as he shut it behind him.

What to do?

Did he see it and leave it because he was in a rush? Or did he tell himself he’d read it on the way out?


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Posted in What It Takes
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Do The Work

Steven Pressfield is the author of the most important book you've never read: The War of Art. It will help you understand why you're stuck, it will kick you in the pants, and it will get you moving. You should, no, you must buy a copy as soon as you finish reading this.

In this manifesto, Steve gets practical, direct, and personal. Read it fast; then read it again and take notes. Then buy a copy for everyone else who's stuck and push them to get to work as well.

—From the Foreword to Do The Work by Seth Godin

Do The Work isn't so much a follow-up to The War of Art as it is an action guide that gets down and dirty in the trenches. Say you've got a book, a screenplay or a startup in your head but you're stuck or scared or just don't know how to begin, how to break through or how to finish. Do The Work takes you step-by-step from the project's inception to its ship date, hitting each predictable 'Resistance point' along the way and giving techniques and drills for overcoming each obstacle. There's even a section called 'Belly of the Beast' that goes into detail about dealing with the inevitable moment in any artistic or entrepreneurial venture when you hit the wall and just want to cry 'HELP!'

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