By Callie Oettinger
Published: September 23, 2016
I haven’t read it yet, but I’m suggesting you check it out.
I know I’ll respect whatever Mark produces.
That’s Not How This Works
Last week a pitch letter from a stranger arrived. The stranger has a book idea and wants to obtain a signed author contract with a publishing house before he writes his book. In order to achieve this goal, the stranger explained that he is requesting support from established authors. He wants the established authors to provide an endorsement for his book idea.
Breakin’ it down:
The stranger doesn’t have a book to review.
The stranger has a book idea he’d like supported.
The stranger doesn’t have a relationship with the established authors.
The stranger wants established authors to spend their time on his work.
The stranger doesn’t have a proven track record.
The stranger wants authors to trust him and lend their names to his unproven work.
As I read the pitch, an Esurance commercial — the one with the woman posting pictures to the wall of her home — came to mind. She and her friend start disagreeing and her friend says, “That’s not how it works. That’s not how any of this works.”
Posted in What It Takes
Do The Work
Steven Pressfield is the author of the most important book you've never read: The War of Art. It will help you understand why you're stuck, it will kick you in the pants, and it will get you moving. You should, no, you must buy a copy as soon as you finish reading this.
In this manifesto, Steve gets practical, direct, and personal. Read it fast; then read it again and take notes. Then buy a copy for everyone else who's stuck and push them to get to work as well.