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Writing Wednesdays

Writing Wednesdays

The Sphere of Self-Reinforcement

By Steven Pressfield
Published: August 20, 2014

The last two Wednesday posts, Process and Spot and The Game of Numbers, have been about the mental game of writing. Specifically, they’ve been about self-reinforcement.

Can you strive here and keep believing?

This is a subject they don’t teach at Harvard.

What exactly is self-reinforcement?

It’s not just patting yourself on the back or telling yourself, “Good work, kemo sabe” (one of my own favorite me-to-me phrases). In the two examples above, we’re talking about self-reinforcement for actions we’ve takenĀ that have not produced results and that may not for a long time to come.

This, of course, is the most important kind of self-reinforcement. It’s self-reinforcement at the Ph.D. level. It’s professional self-reinforcement.

Let’s review, from last week’s post, Nick Murray’s concept of “the game of numbers.” Nick is a guru to financial advisors, i.e. the investment professionals that you or I might hire to help us take care of our money, to be sure we have enough to get our kids through college or to see ourselves and our spouse through a possibly-multi-decade retirement.

According to Nick, the most important skill a financial advisor needs is the ability to “prospect,” that is, to make cold approaches seeking clients. This is a helluva daunting chore. It elicits in most individuals profound, monumental, excruciating Resistance. Many financial planners fail simply because they can’t make themselves prospect or keep prospecting.

Nick Murray’s answer: make X approaches a day, rain or shine, and evaluate your success only by the fact that you made the approaches, not whether they produced immediate results.

If you keep prospecting, says Nick, the Law of Large Numbers infallibly kicks in. It may take 500 calls to get one client. It may take a thousand. But if you keep grinding, you will get the clients. The law permits of no exceptions.

Your job, Mr. or Ms. Financial Advisor, is to keep believing. And keep making approaches.

And you, Mr. or Ms. Writer, your job is to keep doing your pages. And keep believing.

Which brings us back to self-reinforcement.

How do we keep believing?

What keeps us from quitting?

Let me make a non-overstatement:

Self-reinforcement is more important than talent.
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Posted in Writing Wednesdays

Do The Work

Steven Pressfield is the author of the most important book you've never read: The War of Art. It will help you understand why you're stuck, it will kick you in the pants, and it will get you moving. You should, no, you must buy a copy as soon as you finish reading this.

In this manifesto, Steve gets practical, direct, and personal. Read it fast; then read it again and take notes. Then buy a copy for everyone else who's stuck and push them to get to work as well.

—From the Foreword to Do The Work by Seth Godin

Do The Work isn't so much a follow-up to The War of Art as it is an action guide that gets down and dirty in the trenches. Say you've got a book, a screenplay or a startup in your head but you're stuck or scared or just don't know how to begin, how to break through or how to finish. Do The Work takes you step-by-step from the project's inception to its ship date, hitting each predictable 'Resistance point' along the way and giving techniques and drills for overcoming each obstacle. There's even a section called 'Belly of the Beast' that goes into detail about dealing with the inevitable moment in any artistic or entrepreneurial venture when you hit the wall and just want to cry 'HELP!'

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