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Writing Wednesdays

Writing Wednesdays

Tk Ths Job n Shove It

By Steven Pressfield | Published: February 1, 2017


[This is Post #2 in our new series, “The Professional Mindset.”]


When you and I were working on the line at Ford in Dearborn, we had to worry about our production quotas, our standards of workmanship, our supervisor’s evaluations of us.

What we didn’t have to worry about was the structure of our day.

That structure was imposed on us from outside.

Nope, we ain't making these no more.

Nope, we ain’t making these no more.

Then one day we quit.

Suddenly we were artists.

We were entrepreneurs.

We thought it would be easy. We were free! Nothing could stop us!

It turned out to be the hardest thing we’d ever done.

Suddenly, like Dorothy swept up from Kansas or Luke following Obi-wan Kenobi, we had embarked upon our own Hero’s Journey. We had left the Ordinary World and entered the Inverted World, the Extraordinary World.

In this new world, all things became possible. Our life could change. Our future could change. Our prospects could change.

There was only one problem: we ourselves had to change.

We could not survive in the Extraordinary World using the mindset that had worked for us in the Ordinary World.

How exactly did we have to change?


We had to make the mental shift from externally-imposed discipline to self-discipline.


This, in one sentence, is the difference between the laborer-for-hire and the entrepreneur.

This is the Professional Mindset.


I begin each day of my life with a ritual. I wake up at 5:30 A.M., put on my workout clothes, my leg-warmers, my sweatshirts, and my hat. I walk outside my Manhattan home, hail a taxi, and tell the driver to take me to the Pumping Iron gym at 91st Street and First Avenue, where I work out for two hours [before heading to my dance studio to begin the day’s work.] The ritual is not the stretching and weight training I put my body through each morning at the gym; the ritual is the cab. The moment I tell the driver where to go I have completed my ritual.


Do you see the Professional Mindset in this passage from Twyla Tharp’s The Creative Habit?

I’ve quoted these sentences before, and I’m sure I’ll cite them again and again because they so eloquently articulate the Mindset of the Artist.

Encapsulated within Ms. Tharp’s morning ritual are virtually all the qualities of mental toughness that the artist/entrepreneur needs:






And they’re all wrapped up in the artist/entrepreneur’s secret package: habit.

When you and I worked on the line at Dearborn, we didn’t need the Professional Mindset. Ford supplied that for us.

Ford told us when to show up for work and where. It told us what attitude we must have when we arrived for work and what state of mind we must maintain throughout the day (cheerful, alert, patient, collaborative, committed, professional, imbued with aspiration for excellence and a vision of the big picture melded simultaneously to the capacity for attention to detail.)

Ford told us how many hours we had to stay on the job, how many days a week, how many months a year. It told us when we could go to lunch, when we could take a vacation, when we could leave the line to heed nature’s call.

Ford even supplied a factory whistle to tell us when the day was over and we could go home.

We were not amateurs at Ford. We were professionals. But we were professionals whose professionalism was imposed upon us from outside by our employer, under penalty of disciplinary action, penalty of fine, penalty of termination.

There’s nothing wrong with any of the rules or strictures that Ford or any other company imposes on its employees. If you and I were running a similar enterprise, we’d make our workers do exactly the same. It’s how good cars get made. It’s how professional work gets done. It’s how a business survives and prospers.

What exactly, we might then ask, is the Professional Mindset … the mindset of the individual who has left the factory and has set herself up as an artist and an entrepreneur on her own?

What should she do differently from when she worked on the line?


Answer: We do exactly what we did when we were working for Ford, only instead of Ford telling us what to do, we tell ourselves.


Instead of Ford setting the agenda, we set it.

We decide what our goal is—and how we intend to reach it.

We decide how much we’re willing to sacrifice to reach that goal.

We decide how many hours we will work (our total, bank on it, will be MUCH HIGHER than it was at Ford) and how many weeks and months per year.

We decide where we will work.

We decide when.

And with whom.

We decide what time we get up and what time we go to bed. We assign our own vacations and our own days off. (We also assign all-nighters and working weekends.)

We alone will be the arbiters of our success.

We’ll give ourselves a raise if we deserve it.

And we’ll kick ourselves in the butt when we screw up.

We will be our own boss, our own employer, our own mentor and teacher and psychiatrist.

Can you make that mental shift?

Can you flip that switch in your head?

Can you be your own master, run your own show without adult supervision?

If your goal is to be a writer or an artist or an entrepreneur, you can’t do it any other way.



Posted in Writing Wednesdays

What It Takes

What It Takes

Love Story Cheat Sheet/Obligatory Scenes

By Shawn Coyne | Published: January 27, 2017

If the lovers never "meet," can the love story work?

If the lovers never “meet,” can the love story work?

This is the fifth in my series about love story. If you’d like to catch up, here is the first one, here is the second one, here is the third one and here is the fourth one.

What scenes must be in every Love Story?

While the following list may seem obvious, you’d be surprised how many amateur writers fail to deliver these essential must-haves. Or if they do deliver them, they toss them off with an uninspired let’s get this over with sensibility, thus disappointing readers looking for something singular and magical. (more…)

Posted in What It Takes

Writing Wednesdays

Writing Wednesdays

Writer = Entrepreneur

By Steven Pressfield | Published: January 25, 2017


Are you a writer?

A filmmaker?

A dancer?

Then you’re an entrepreneur.

It's also why I read Seth Godin's blog every day.

It’s also why I read Seth Godin’s blog every day.

You have more in common with the young Steve Jobs and the early Sergey Brin and Mark Zuckerberg than you do with your dad who worked all his life for AT+T or your aunt who’s five months away from collecting her pension from the Post Office.

[Today’s post, by the way, is the kick-off for a new extended series that I’m calling, until someone comes up with a catchier title, “The Professional Mindset.” Over the succeeding weeks we’re going to examine the inner world of the writer and the artist, not in terms of craft or even of overcoming Resistance, but of self-management.]

What emotional and psychological skills does a writer or artist need to conceive a project, to initiate it in the face of self-doubt and the indifference and even outright opposition of others, to hang tough through the “second act horrors,” to bring the work to completion, and then to take it to market out there in the cold, cruel world.

How should she think of herself, this writer or artist? What is her most effective self-conception? Warrior? Mother? Jedi knight?

Step One, it seems to me, is to recognize that all of us–writers, artists, filmmakers, actors, musicians–are entrepreneurs.

We don’t work for the Man.

We work for ourselves.

These are two completely different modes of operating in the world and of thinking about ourselves.

One way looks outside itself—to a boss, an authority figure, an established organization of which it is a part–for daily structure, for validation, for monetary remuneration.

The other way generates these from within. From her own self and her own labors.

This is an earth-shaking, life-altering, monumental watershed of the mind and the heart.

What is an entrepreneur anyway?

My online dictionary says the word comes from the French, entreprende, “to undertake.” It’s related to “enterprise.”


A person who sets up a business or businesses, taking on financial risks in the hope of profit.


Dan Sullivan of Strategic Coach defines an entrepreneur as


Someone who has an exceptionally personal relationship with the 15th of the month.


Meaning payday.

Payday where nobody is going to cut you a check except yourself.

Payday when YOU are the only one generating income.

The artist, if you think about it, is the quintessential entrepreneur.

On the upside, she possesses total workplace freedom. She can tackle any project she wants, execute it any way she wishes, take it to market any way she chooses. She can write a novel, audition for a Broadway play, compose a symphony, lay out the next Assassins’ Creed.

No one is stopping her. No one is telling her “it can’t be done.” She can rise as high as her gifts will carry her.

On the downside, she is all alone in a stark, indifferent universe.

No one guarantees her an income. No one provides daily structure. No one motivates her, no one mentors her, no one pats her on the back.

That’s an entrepreneur.

Over the coming weeks we’re going to examine what it takes—emotionally and psychologically—to succeed in this raw, often cruel, Wild West universe.

We’re going to take a hard look at the Professional Mindset and how it applies to those of us seeking to make our living/satisfy our soul at the intersection of Art and Commerce.



Posted in Writing Wednesdays
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