Steven Pressfield Online

What It Takes

What It Takes

What the Dog Saw: Pitching and Receiving

By Callie Oettinger
Published: September 26, 2014

Personal Value: LEFT OF BANG and WHAT THE DOG SAW

I’ve been on the pitching and receiving end of books and films, as a publicist sharing information and as an editor and/or writer receiving and deciding what to do with that information.

Personal value is the common thread. As both a publicist and an editor/writer, you have to find the elements of value. What is of interest on the surface and what is of interest if you dive deeper—and how can they be pulled out?

A good example of this process resides in the following from Malcolm Gladwell, on how he finds a story:

You don’t start at the top if you want to find the story. You start in the middle, because it’s the people in the middle who do the actual work in the world.

If a book is a corporation/organization/you name it, what represents the “people in the middle” who drive the book? Find that and you’ll find the personal value that appeals to readers, editors/writers, and so on.

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