Steven Pressfield Online

What It Takes

What It Takes

The Things You Complain About are the Things You Could Be Changing

By Shawn Coyne
Published: August 22, 2014

In the dream, the writer and reader need no publisher or retailer. There’s no pooh-poohing gatekeeper or everything store keeping a writer in the wilderness or hiding his gems in the stockroom.

It ain't just a song

There is no front table. No cooperative advertising.

It’s simple. In the dream, the writer and reader are connected. One creates. The other supports the creation.

The writer writes something. He publishes it by working with other artists (editors, copyeditors, proofreaders, cover artists, book designers)…not as an employer demanding 40 hours a week of obedience and having to offer a salary, health benefits, and possibly a 401K for that servitude (overwhelming expenses that can take the fun out of anything).

Instead, the writer negotiates a fair fee for the piecemeal work and the supporting artists deliver.

The way this publishing works doesn’t require that the writer hand over his work to a corporation just to get Wal-Mart or Barnes & Noble or an independent bookstore to carry a copy for couple of weeks.

Instead, the writer uses a virtual network to let the people who like his work know when he has something new available. Over many years, the writer attracts readers to his corner of the universe.


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