Nobody Wants to Read Your Sh*t

What It Takes

What It Takes

How To Pitch: You Had Me At Hello

By Callie Oettinger
Published: July 22, 2016

Jerry Maguire“Hello,” worked for Jerry Maguire, helping him win back his girl.

For pitching, if someone says, “You had me at hello,” it means you’ve won a place in the trashcan instead of in that person’s heart.

The pitch below is an example of a recent “Hello/Hi” pitch sent to Steve. It’s followed by a mark-up pointing out areas to avoid if you find yourself making similar pitches one of these days.

Hi,

My name is Xxx Xxx and I am the social media manager of Xxx Competition. Established in 2012, we are one of the fastest growing Xxx competitions and I am getting in touch to see if you would like to join us in some cross-promotion over the summer/autumn.

2016 is a big year for us, as we have already announced the 1st winner of the new Xxx, Xxx Xxx’s ‘Xxx’, and as the film goes into production we are busy expanding our Judging panel for our new Xxx category. Leading lights of the TV industry join our existing Feature and Short Script Judges, Xxx, Xxx, and 22 other Oscar, Emmy, Cannes, and BAFTA winners, to make up the most distinguished panel of judges of any screenwriting contest in the world.

Our competition is all about launching new writing careers. Xxx is unique in that our objective is to get winning scripts into the hands of those who can get them produced. Proof of our commitment can be seen in our alumni successes. Xxx was a winner with ‘Xxx’, which was produced as a feature starring Xxx. This year, Xxx, a 2013 winner went on to win this year’s Xxx.

We want to create more winners, and to do that, we want to reach out to as many new screenwriters and filmmakers as possible. We’d like to talk to your followers and tell our followers about you.

We’re open to any cross-promotion ideas and we can offer discounted competition entry rates, Facebook mentions & Twitter tweets, Instagram contests, original articles, and email blasts. We would be happy to reciprocate by promoting your announcements and events, so do get in contact if you feel like there could be an opportunity for us to work together.

Thanks for taking the time to read this email. I look forward to hearing from you.

Best,

Here’s the mark-up:
More >>

Posted in What It Takes
13 Comments

SUBSCRIBE

Subscribe

Subscribe to the Steven Pressfield Online RSS feed through FeedBurner, or have new posts arrive in your e-mail.

You can also sign up for our e-mail updates in the form below. As always, we promise they'll be rare—and only for something fun or important!

* indicates required
If you no longer want to receive e-mails from us, unsubscribe here.
Sign up for first look access.

Enter your email to get free access to every new thing I do.

No spam, I promise!

Gates of Fire
The War of Art
The Authentic Swing
The Lion's Gate
Turning Pro
The Profession
The Warrior Ethos
Do The Work
Tides of War
The Afghan Campaign
The Virtues of War
Killing Rommel
Last of the Amazons
The Legend of Bagger Vance
Additional Reading
Video Blog