What It Takes
On Sharing
By Callie Oettinger | Published: December 31, 2010
Steve’s blog was created to serve as a vehicle for sharing his video series “It’s the Tribes, Stupid.” His goal was to share information about a common thread that had presented itself
throughout his years of research. He wasn’t interested in financial gains or promoting his books through this outreach, so we focused on sharing rather than selling. The lessons we learned led us to where we are with the blog and outreach today.




















