By Steven Pressfield | Published: October 28, 2009
Because of the response to Monday’s posting of Major Jim Gant’s paper One Tribe At A Time, I’d like to keep the post “above the fold” all week, and run a shorter “Writing Wednesdays” post this week. The focus? Resistance and Major Gant.
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By Steven Pressfield | Published: October 21, 2009
My first real job was in advertising. I worked as a copywriter for an agency called Benton & Bowles in New York City. An artist or entrepreneur’s first job inevitably bends the twig. It shapes who you’ll become. If your freshman outing is in journalism, your brain gets tattooed (in a good way) with who-what-where-when-why, fact-check-everything, never-bury-the-lead. If you start out as a photographer’s assistant, you learn other stuff. If you plunge into business on your own, the education is about self-discipline, self-motivation, self-validation.
Advertising teaches its own lessons. For starters, everyone hates advertising. Advertising lies. Advertising misleads. It’s evil, phony, it’s trying to sell us crap we don’t need. I can’t argue with any of that, except to observe that for a rookie wordsmith, such obstacles can be a supreme positive. Why? Because you have to sweat blood to overcome them–and in that grueling process, you learn your craft. (more…)
By Steven Pressfield | Published: October 14, 2009
If you’ve read The War of Art, you know that the thematic core of the book is the concept of Resistance. Resistance with a capital R, which the book defines as “an energy field radiating from a work-in-potential. It’s a repelling force. It’s negative. Its aim is to shove us away, distract us, prevent us from doing our work.”
Resistance is what keeps an entrepreneur from making the cold calls he knows he has to, to get his business rolling. It’s the force that keeps an aspiring painter away from her studio, or makes a writer back off from the blank page. Resistance stops us from going to the gym, from meditating, from donating our time to a cause we believe in. (more…)