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Writing Wednesdays

Writing Wednesdays

An Ask Too Far

By Steven Pressfield
Published: April 15, 2015

[The blog is hors de combat this week, as we prep for the launch of Shawn's wonderful new book, THE STORY GRID, coming in a couple of weeks. Here's one of my fave posts from a couple of years ago:]

In the past year or so I’ve become aware of the verb “ask” used as a noun. I simultaneously like it and am appalled by it.

An “ask” is a request for an action or a favor. I was reporting the contents of a long e-mail to a friend; she interrupted: “What’s the ask?” Meaning, “What does the e-mail writer want?”

“Ask” originated, I suspect, in the publicity biz. The difference between advertising and publicity is you pay for advertising but you try to get publicity for free. Hence “ask.” Schmooze schmooze schmooze ask.

Many moons ago I worked at Ted Bates Advertising in New York. One of Bates’ rules of copywriting was, “Always end with a call to action.” That’s the ask. “Buy now.” “Call this number.” “Log in to win.”

There are legitimate asks and not-so-legitimate asks. Have you read Josh Olson’s immortal “I Will Not Read Your F*%king Script!” That’s about an illegitimate ask.

I get a lot of asks. Write a blurb for my book. Write a foreword. Hype my stuff on your blog. Here’s where I come out on asks:

1. If it comes from a real friend or a legitimate colleague, I do it.

2. If it comes from someone who seems like a decent person (or virtually anyone in the serving military), I do it. The good news here is that quite a few real friends have entered my life this way. You can tell a good ask from a bad ask.

3. Everyone else, I pass.

There’s an ethic to the blogging world. It goes something like this. “For every ‘ask,’ you must first produce twenty ‘gives.’” (Some would say a hundred.) A give is the opposite of an ask. I suspect that the heavy give-to-ask ratio is because what I might call a give (say, this post), you might consider a waste of time, a pain in the ass, spam.

I take my own asks very seriously, in the sense that I cringe when I do them and I try to balance them by as many gives as possible. Recently when The Profession was published, I did a bunch of asks. Buy this book. Tell your friends. I hate doing that. The way I justify it to myself is by saying that a person who reads an ask from me on this blog at least had to voluntarily come to the blog in the first place. Still, asks suck.

There are outbound asks and inbound asks. The trick with inbound asks is learning to say no. For most of us, this is not easy. I’ve been trying for years and still don’t say no half as often as I should.

My problem is I like to think of myself as a nice guy. This is not good. I’m working on getting over that. There are people out there who are what I would call social sociopaths. They’re not actual murderers or criminals; they won’t hurt you. But, for whatever reasons of character or upbringing, they are utterly without empathy. They have no sense of the value of another person’s time or hard-won skill or hard-earned reputation. If you’ve got it and they can use it, they want it. They want it now. They want it free. And they want it again and again.
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The Legend of Bagger Vance

Memorable . . . a page-turner . . . golf played a foot from Alice's looking glass, with mystical realms poised to engulf the reader at every turn . . . Bagger Vance is a success, climbing to an uplifting conclusion on a well-constructed scaffold of suspense.
—Sports Illustrated
Golf and mysticism . . . a dazzler and a thought-provoker.
—The Los Angeles Times
BUY THE BOOK: Hardcover | Paperback

In the Depression year of 1931, on the golf links at Krewe Island off Savannah's windswept shore, two legends of the game, Bobby Jones and Walter Hagen, meet for a mesmerizing thirty-six-hole showdown. Another golfer will also compete—a troubled local war hero, once a champion, who comes with his mentor and caddie, the mysterious Bagger Vance. Sage and charismatic, it is Vance who will ultimately guide the match, for he holds the secret of the Authentic Swing. And he alone can show his protégé the way back to glory.

[This first passage is from the book's very beginning.]

A NOTE TO THE READER

In May of 1931 an exhibition match was held over 36 holes between the two greatest golfers of their day, Walter Hagen and Robert Tyre "Bobby" Jones, Jr. The match was the second and last between the two immortals (Hagen shelled Jones, 12 and 11 over 72 holes, at the first in Sarasota, Florida in 1926.) This second match was held at what was, at the time, the most costly and ambitious golf layout ever built in America, the Links at Krewe Island, Georgia.

Much has been written about the rather odd events of that long day. We have Grantland Rice's dispatches to the New York Tribune, which were published at that time. The notes and diaries of O.B. Keeler devote several quite absorbing pages to the match. And of course the reports from the dozens of newspapers and sporting journals which covered the event.

One aspect of that day, however, has been largely overlooked, or rather treated as a footnote, an oddity or sideshow. I refer to the inclusion in the competition, at the insistence of the citizens of Savannah, of a local champion, who in fact held his own quite honorably with the two golfing titans.

I was fortunate enough to witness that match, aged ten, from the privileged and intimate vantage of assisting the local champion's caddie. I was present for many of the events leading up to the day, for the match itself, as well as certain previously unrecorded adventures in its aftermath.

For many years, it has been my intention to commit my memory of these events to paper. However, a long and crowded career as a physician, husband, and father of six has prevented me from finding the time I felt the effort deserved.

In candor, another factor has made me reluctant to make public these recollections. That is the rather fantastical aspect of a number of the events of that day. I was afraid that a true accounting would be misinterpreted or, worse, disbelieved. The facts, I feared, would either be discounted as the product of a ten-year-old's overactive imagination or, when perceived as the recollections of a man past seventy, be dismissed as burnished and embellished reminiscences whose truth has been lost over time in the telling and retelling.

The fact is, I have never told this story. Portions I have recounted to my wife in private; fragments have been imparted on specific occasion to my children. But I have never retold the story, to others or even to myself, in its entirety.

Until recently, that is. Attempting to counsel a troubled young friend, for whom I felt the tale might have significance, I passed an entire night, till sunrise, recounting the story verbally. It made such a profound impression on my young friend that I decided at last to try my hand at putting it down in written form.

This volume is that attempt.

I have chosen, for reasons which will become apparent, to tell the tale much as I recounted it that night. It is a story of a type of golfer, and a type of golf, which I fear has long since vanished from the scene. But I intend this record not merely as an exercise in reminiscence or nostalgia. For the events of that day had profound and far-reaching consequences on me and on others who participated, particularly the local champion referred to above.

His name was Rannulph Junah, and Bagger Vance was his caddie.

Hardison L. Greaves, M.D.
Savannah, Georgia
May, 1995

"The Legend of Bagger Vance is such an entertaining book on the surface you hardly realize you are being taught some of life's greatest truths. Pressfield has seamlessly brought together that rare combination of fun and enlightenment in a novel that seems destined to take its place alongside some of the great works in golf literature."
—Links Magazine
"The Legend of Bagger Vance is quite simply the best golf novel I have ever read, but it is so much more than that. We all know that the true game is played against one's inner self. Steven Pressfield has captured the essence of that battle better than any of his predecessors. I was utterly riveted by this work of art, and literally covered with goose bumps for many hours until I had finished it at a single sitting."
—Ben Wright, author of Good Bounces and Bad Lies and The Spirit of Golf
"Truly a delight. Even now when I play in professional tournaments I think of the positive effect Bagger Vance had on everyone associated with him. He will be with me for many years to come."
—Patty Sheehan, Solheim Cup captain and member of LPGA Hall of Fame
"Pure magic! I read it straight through in one sitting. It should be required reading for anyone who loves the game and has a sense of its history and mystery."
—Deane Beman, former Commissioner of the PGA Tour
"The Field of Dreams of golf . . . the only golf novel ever written that earns 'couldn't put it down' accolades. This is a book that will remain with readers for a while, and will certainly emerge every time they step on a golf course."
—Book Page
"Memorable . . . a page-turner . . . golf played a foot from Alice's looking glass, with mystical realms poised to engulf the reader at every turn . . . Bagger Vance is a success, climbing to an uplifting conclusion on a well-constructed scaffold of suspense."
—Sports Illustrated
"Good stuff . . . a philosophical fantasy imagined on a golf course, heavy with fog, storm, fireworks and howling winds of supernatural forces."
—The New York Times Book Review
"Golf and mysticism . . . a dazzler and a thought-provoker."
—The Los Angeles Times
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Gates of Fire
The War of Art
The Authentic Swing
The Lion's Gate
Turning Pro
The Profession
The Warrior Ethos
Do The Work
Tides of War
The Afghan Campaign
The Virtues of War
Killing Rommel
Last of the Amazons
The Legend of Bagger Vance
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