By Steven Pressfield
Published: October 15, 2014
Readers who follow this blog will have already guessed what today’s post is going to be about:
The Oakland Raiders are an example of an institutional culture. The Raiders are the poster child for a losing culture. No matter what players the Raiders draft or acquire in free agency, no matter what coach they hire or what new quarterback they install, they still stink. (Yes, I am a Raiders fan.) The losing culture is so entrenched and so powerful that it cannot be overcome. At least not yet. (Jon Gruden, are you listening?)
But let’s get back to ourselves as artists and entrepreneurs. We too have cultures.
Internal personal cultures.
These cultures are identical to institutional cultures except they’re one-person versions, and they exist entirely within our own heads.
Like institutional cultures these personal cultures consist of our histories; our records of success or failure; our assumptions about ourselves and the world; our expectations, fears, and hopes; our methodologies, our skills, and so forth.
One element is common however to all cultures, personal and institutional.
That element is Resistance.
Cultures evolve in response to Resistance.
Successful cultures overcome Resistance. Unsuccessful cultures are overcome by Resistance.
Where do cultures come from?
We breathe them in from birth—our national culture, our religious culture, our ethnic culture. These form our baseline. Over these, specific and unique organizational and personal cultures become overlain.
If you were born and raised in the American consumer society you have already, whether you realize it or not, imbibed and internalized an extremely insidious, pernicious, and toxic personal culture.
Where did this Toxic Culture come from? From well-meaning parents and positively-intentioned teachers, from traditional role models such as Congress, the President, the Supreme Court (stop me if you’ve heard this before). This toxic culture consists of consumerism, conformity, faux “liberation” and the affectation of self-conscious “irony,” from the values implicit in the prescription of Adderal and Ritalin; from political correctness; gangsta and wannabe-gangsta self-conception and presentation; from “self-esteem;” narcissism, shallowness, laziness, lack of work ethic, pursuit of external stimulation; from entitlement, worship of celebrity, instant gratification, nerd culture, self-indulgence, flight from adversity, pursuit of third-party validation, etc.
This is the mass culture that you and I inhale from movies, TV, pop music, Facebook, Twitter, Instagram, and Keeping Up with the Kardashians. It’s the sea we swim in. We can see it no more than a flounder can see the Pacific Ocean.
This culture has to go. It must be eradicated by you and me and replaced, component by component, by an internally-originated, self-generated and self-approved personal culture.