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Writing Wednesdays

Writing Wednesdays

Think Like a Studio

By Steven Pressfield
Published: October 29, 2014

When I was first starting out in Hollywood, a screenwriter friend gave me some advice that has served me well in all subsequent incarnations.

Our competition

“Steve, you and I, whether we realize it or not, are competing against Warners Bros. We’re competing against Twentieth-Century Fox and SONY and Paramount—and we have to think like they do. We have to be as professional as they are, and we have to think of ourselves in the same terms that they do.”

My friend showed me his “to do” list. It wasn’t a smudged-up scrap of cocktail napkin like mine; it was a full-on pro printout like something from NASA.

Studios have their production slates, right? I’ve got mine too. Here’s my development slate. I’m working on Script #1 now, but I’ve got #2, 3, 4, 5, and 6 lined up and in various stages of development. If I get a few days, I’ll go to work on them.

My friend showed me the books he was reading, seeking out new ideas and fresh material, and the foreign flicks and exploitation movies and oldies but goodies, films noir and so forth that he had at his bedside and beside his TV. “Fox and Warners have producers on the lot who are always trolling for new material. I do the same. I’ll find it in Mongolia or Zamboanga if I have to.”

When I first got out here to L.A., I’d go into meetings at the studios and as we were wrapping up, one of the execs would say to me, “What else have you got, Jack?” And I’d stare at him and go blank.

You can’t do that. We’re going up against A-listers. When a guy in an office asks you what else you’re working on, you’ve gotta be ready with it right then, ready to pitch it, and ready with Idea #3 and Concept #4 after that.

It’s not that you’re being mercenary or greedy. It’s just being a pro. Buyers wanna know you’re in business. They wanna know you’ve got ideas, that you never stop thinking. You’re a resource to them. Their jobs depend on you and people like you. You gotta be a pro.

One time this same friend and I were sitting in a deli called Brent’s in the Valley when a certain very successful screenwriter came in, accompanied by three gorgeous young women. We both knew the guy. He was a good writer (he had had two hits in a row and had another in the pipeline, so we had heard) who had been a lawyer in a previous professional incarnation.

“Three months ago,” my friend said, “I was pitching a project to MGM at the same time this guy was. He came in with these same three long-stemmed Stanford-educated blondes. His ‘researchers.’ Apparently he doesn’t leave the house without ‘em. But I gotta give him credit. He’s a business. He’s larger than life. He’s got more stuff in the works on his own than half the studios in town, and they know it.”
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Turning Pro

The follow-up to the bestseller The War of Art, Turning Pro navigates the passage from the amateur life to a professional practice.

You don’t need to take a course or buy a product. All you have to do is change your mind.
—Steven Pressfield

Turning Pro is the first official book released by Mr. Pressfield on his own publishing company, together with Shawn Coyne, Black Irish Books.

TURNING PRO IS FREE, BUT IT’S NOT EASY.

When we turn pro, we give up a life that we may have become extremely comfortable with. We give up a self that we have come to identify with and to call our own.

TURNING PRO IS FREE, BUT IT DEMANDS SACRIFICE.

The passage from amateur to professional is often achieved via an interior odyssey whose trials are survived only at great cost, emotionally, psychologically and spiritually. We pass through a membrane when we turn pro. It’s messy and it’s scary. We tread in blood when we turn pro.

WHAT WE GET WHEN WE TURN PRO.

What we get when we turn pro is we find our power. We find our will and our voice and we find our self-respect. We become who we always were but had, until then, been afraid to embrace and live out.

[The following are the first two chapters of Turning Pro:]

TURNING PRO

BOOK ONE THE AMATEUR LIFE

1. THE HUMAN CONDITION

The Daily Show reported recently that scientists in Japan had invented a robot that is capable of recognizing its own reflection in a mirror.

“When the robot learns to hate what it sees,” said Jon Stewart, “it will have achieved full humanity.”

2. THREE MODELS OF SELF-TRANSFORMATION

When we hate our lives and ourselves, two models present themselves as modes of salvation.

The first is the therapeutic model. In the therapeutic model, we are told (or we tell ourselves) that we are “sick.” What ails us is a “condition” or a “disease.”

A condition or a disease may be remedied by “treatment.”

Right now we are “ill.” After treatment, we will be “well.” Then we will be happy and will be able to function productively in society and in the world.

That’s one way of looking at our troubles.

The second way is the moralistic model. The moralistic model is about good and evil. The reason we are unhappy, we are told (or tell ourselves) is that we have done something “wrong.” We have committed a “crime” or a “sin.”

In some versions of the moralistic model, we don’t even have to have done anything wrong. The human being, we are told, was born wrong.

The answer to the condition of wrongness is punishment and penance. When we have “served our sentence” and “atoned for our sins,” we will be “pardoned” and “released.” Then we will be happy and will be able to function productively in society and in the world.

This book proposes a third model.

The model this book proposes is the model of the amateur and the professional.

The thesis of this book is that what ails you and me has nothing to do with being sick or being wrong. What ails us is that we are living our lives as amateurs.

The solution, this book suggests, is that we turn pro.

Turning pro is free, but it’s not easy. You don’t need to take a course or buy a product. All you have to do is change your mind.

Turning pro is free, but it’s not without cost. When we turn pro, we give up a life with which we may have become extremely comfortable. We give up a self that we have come to identify with and to call our own. We may have to give up friends, lovers, even spouses.

Turning pro is free, but it demands sacrifice. The passage is often accompanied by an interior odyssey whose trials are survived only at great cost, emotionally, psychologically, and spiritually. We pass through a membrane when we turn pro. It hurts. It’s messy and it’s scary. We tread in blood when we turn pro.

Turning pro is not for everyone. We have to be a little crazy to do it, or even to want to. In many ways the passage chooses us; we don’t choose it. We simply have no alternative.

What we get when we turn pro is, we find our power. We find our will and our voice and we find our self-respect. We become who we always were but had, until then, been afraid to embrace and to live out.

Do you remember where you were on 9/11? You’ll remember where you were when you turn pro.

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