Nobody Wants to Read Your Sh*t

What It Takes

What It Takes

Beyond the Words: Pitching Presentation and Sending

By Callie Oettinger
Published: October 21, 2016

We’ve discussed pitch content in previous articles.

But what about presentation and sending? How should they look and how should they be sent?


In his free Skillshare class, MailChimp’s Fabio Carneiro reminds viewers that research has shown “people delete ugly e-mails.” He makes a good point using design that speaks to specific types of customers, too.

“If you know your audience is mostly developers, you could make your content more technical. You could generally make your design much simpler as well, so that it’s the textual information that stands out. For designers on the other hand, they might appreciate something that looks a little nicer — and for the content to be less technical and more subjective.”

A friend in the music industry always includes a video of her clients performing whenever she shares information about them. Makes sense. The music and the performance are what’s being sold. For a visual artist, images of artist’s work make sense. Why send all text when the work is a painting?

At Black Irish Books, we’ve found the simpler the better. For promotions, keep it short, to an image, the offer, and a link. If you’re sending a newsletter, lengthy content might fly, but for pitching… Too often Steve and Black Irish Books receive pitches that run the length of short stories. The pitch — what the sender wants — is the most important piece, yet it often ends up being a short ask at the end of two pages detailing the life of the sender. On the minimalist side, there’s this:
More >>

Posted in What It Takes

Free Stuff

A few free videos, podcasts, and PDFs for you.
Join First Look Access to receive these in advance, usually a week before they find a permanent home on this page.

Foolscap Video #1

You can also download a PDF transcript of the video.

Foolscap Video #2

Download a PDF of the video transcript or a PDF from the original foolscap for The Legend of Bagger Vance.

Sign up for first look access.

Enter your email to get free access to every new thing I do.

No spam, I promise!

Gates of Fire
The War of Art
The Authentic Swing
The Lion's Gate
Turning Pro
The Profession
The Warrior Ethos
Do The Work
Tides of War
The Afghan Campaign
The Virtues of War
Killing Rommel
Last of the Amazons
The Legend of Bagger Vance
Additional Reading
Video Blog